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In this essential year-end episode, we've distilled the most powerful insights from 2024's top conversations here on Raising Real Estate Standards. From Wayne Frederick's blueprint for digital dominance to Mary Beth Powell's wisdom on servant leadership, this episode is packed with game-changing strategies that work in any market condition. We explore how top professionals are elevating their approach through systematic business practices, ethical excellence, and genuine client service. 

Whether you're focused on building a stronger business, implementing new technologies, or developing leadership skills, this episode delivers actionable tactics that have generated real results. If you only listen to one episode from 2024, make it this one.

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards, Carley Mann takes over hosting duties for the first time, kicking Mark and Brian out for an all-ladies special. She’s joined by Susanne Reeves and Meredith Parsons of Embellish Home Staging for an engaging conversation filled with professional insights, fun stories, and actionable advice.

Susanne and Meredith share their journey of founding Embellish Home Staging, their unique approach to creating warm, aspirational spaces, and the importance of storytelling in staging homes. They reveal how their work helps buyers see past quirks like odd layouts and creates emotional connections that drive faster, higher offers. The trio dives into memorable client moments, such as staging mishaps and surprising reactions, emphasizing the transformative power of their craft.

Listeners will gain practical tips on decluttering, effective staging techniques, and why details like paint, lighting, and professional photography can make or break a sale. The episode balances humor, inspiration, and real estate expertise, making it a must-listen for agents, sellers, and home staging enthusiasts alike.

Guest Contact Information:

Embellish Home Staging
Susanne Reeves and Meredith Parsons
Phone: 336.202.7070
Email: [email protected]

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards we sit down with mortgage industry veteran Bradford Thomas of Fairway Mortgage to unpack the current lending landscape and share crucial insights for both real estate professionals and homebuyers. From decoding the recent market shifts to revealing lesser-known mortgage options, Bradford breaks down how jobs reports and federal rate decisions really impact mortgage rates (spoiler: it's not what you think).

Learn why today's 'mini buyer's market' might actually be the perfect time to buy despite higher rates, and discover innovative loan solutions for self-employed and gig economy workers. Brad shares insider tips on streamlining the lending process and reveals why the relationship between agents and lenders is more crucial than ever. Whether you're a real estate professional or potential homebuyer, this episode delivers actionable insights you won't want to miss.

Bradford's Contact Info:
Website: https://www.bradfordthomasloans.com
Email: [email protected]
Phone: (336) 714-1564

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards, Brian and Mark dive into the challenges of the current real estate market, specifically focusing on the uncertainty caused by fluctuating mortgage rates, increasing inventory, and shifting consumer confidence. They shed light on how real estate agents can navigate this unbalanced market by setting proper expectations with clients. Key discussions include the importance of understanding market conditions, the rise of inventory without fully transitioning to a buyer’s market, and how agents can remain calm and confident in an unpredictable environment.

The conversation also touches on strategies for managing client anxiety, especially when houses don't sell as quickly as they have in the past. Brian emphasizes the need for agents to educate clients on realistic timelines and market pricing, ensuring they don’t panic when results aren’t immediate.

Listeners will gain valuable insights into the importance of market knowledge, clear communication, and staying calm under pressure in order to thrive during this transitional phase. Tune in to learn how to adjust your strategies for success in the evolving real estate landscape. Don't miss their thoughts on what 2024 and 2025 may bring and how to prepare for an uptick in opportunities.

The opinions on this podcast are Mark and Brian’s and are not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards, hosts Mark and Brian dive into the seismic shifts rocking the real estate industry. They break down:

• Recent rule changes affecting how buyer's agents are compensated and how it's shaking up the industry
• The importance of adaptability and open communication in navigating these changes
• Current market trends, including rising inventory and the impact of interest rates
• Why now is a crucial time for agents to step up their game and position themselves for success
• The enduring value of real estate professionals in an age of algorithms and apps

Whether you're a seasoned agent or just starting out, this episode offers valuable insights on thriving in a rapidly evolving market. Tune in to learn how to turn challenges into opportunities and set yourself up for a stellar 2024!

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards we are excited to have guest Lori Edwards on the show, a former teacher turned real estate expert, who shares her journey from education to becoming a top broker-in-charge. Lori reveals how her teaching background and nonprofit fundraising experience uniquely equip her for the real estate market, emphasizing the importance of process management, lifelong learning, and effective communication.

Lori discusses the vibrant and competitive Raleigh-Durham real estate market, offering valuable insights for both current and aspiring agents. She highlights the challenges and rewards of sphere-based marketing, the impact of current high-interest rates, and the upcoming changes in commission structures. Plus, she shares her favorite reads and tips for personal and professional growth.

Lori's Book Suggestions
Atomic Habits (James Clear)
Exactly What to Say: For Real Estate Agents
Slight Edge (Jeff Olsen)

Lori's Contact Info:
Website: https://lorie.remax.com/
Email: [email protected]
Phone: (919) 272-1510

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of "Raising Real Estate Standards," we are excited to have guest Jeremy Collins on the show, the visionary behind Level Up Consulting Group. As the founder, creative director, and coach, Jeremy brings a wealth of experience in elevating real estate businesses through innovative tech solutions.

Key Highlights:

• Jeremy’s Journey: From a children's pastor to a media director, and now a leading consultant, Jeremy shares his inspiring path.
• Empowering Agents: Learn how Level Up Consulting supports over 2200 agents with cutting-edge marketing, social media strategies, live trainings and automation tools.
• Tech Tips: Discover practical steps for integrating technology into real estate without overwhelming your workflow.
• Real-Life Success: Hear success stories of agents who transformed their businesses with Jeremy's guidance.

Tune in to hear Jeremy's expert advice on simplifying tech adoption, maximizing productivity, and staying ahead in the competitive real estate market. 🚀

Jeremy's Contact Info:
Website: https://www.relevelup.com/
Email: [email protected]
Phone: (866) 527-8668

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards, Mark sits down with Mary Beth Powell, a seasoned real estate professional with over 23 years in the industry. Currently serving as President-Elect of the Greensboro Regional Realtors Association, Mary Beth has a wealth of experience and insights to share.

What We Discuss:

• Mary Beth’s Path to Real Estate: She began her career in pharmaceutical sales before making the switch to real estate. She discusses what drew her to the industry and the challenges she faced along the way.
• Community Work: Mary Beth is deeply involved in her community, contributing to local boards and fundraising for hospitals. Learn how she balances her professional and personal commitments.
• Lessons from Corporate Sales: She shares how skills from her corporate sales background helped her navigate the real estate world.
• Balancing Work and Life: Mary Beth provides practical tips on how she manages her time between her career, community service, and family.

Mary Beth’s story is about finding fulfillment in real estate, making a difference in the community, and balancing various roles in life. Whether you’re in real estate or another field, this episode offers practical advice and inspiration.

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode of Raising Real Estate Standards, Mark and Brian explore how independent contractors and small business owners can navigate the summer season effectively. They discuss the flexibility that comes with being self-employed, the challenges of staying structured during summer, and strategies to leverage relaxed times for business growth. Key topics include maintaining professional branding in casual settings, engaging with the community, and ensuring business continuity while enjoying personal time. Tune in for practical tips on balancing work and leisure to optimize your real estate business throughout the sunny months.

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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In this episode Mark and Brian discuss the importance of staying ahead in a changing marketplace by understanding and adapting to these shifts. They highlight how institutional investors and changing market conditions influence real estate dynamics, stressing the need for professionals to continuously educate themselves to lead effectively. Tune in to gain insights on  how to navigate the complexities of today's economic environment and ensure sustainability in your business practices.

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

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Link Tree:  https://linktr.ee/raisingrealestatestandards