The Association Insights Podcast

Raising the Bar: Celebrating the 2025 Association Insights CommImpact Award Winners


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In this special year-end episode of The Association Insights Podcast, we’re re-airing the live broadcast of the 2025 Association Insights CommImpact Awards, originally streamed on YouTube. Hosted by Colleen Gallagher, President and CEO and Meghan Henning, Senior PR Strategist of OnWrd & UpWrd, the ceremony celebrated associations across North America whose communications, storytelling, and engagement efforts are setting new standards of excellence.

The Association Insights CommImpact Awards recognize outstanding work across eight core categories, spotlighting campaigns that elevate industries, strengthen member communities, and demonstrate the power of strategic, human-centered communication.

Key Highlights:

Advocacy Excellence: American Academy of Family Physicians (AAFP)

Recognized for their National Immunization Awareness Month campaign, which delivered trusted, compassionate messaging in a highly politicized public health environment—reaching millions and strengthening vaccine confidence nationwide.

Best Media Relations Campaign: NTM Info & Research (NTMir)

Honored for World NTM Day 2025, a bilingual global media campaign spotlighting an underrecognized lung disease and achieving nearly 200 million impressions across 25 countries.

Innovative Content Strategy: College of American Pathologists (CAP)

Awarded for a dynamic, multi-channel content ecosystem that advanced education, engagement, and member value through advocacy communications, podcast storytelling, and platform-specific campaigns.

Thought Leadership & Research: Association of Clinical Research Professionals (ACRP)

Recognized for transforming the release of ICH E6(R3) into a comprehensive suite of educational resources reaching tens of thousands of professionals worldwide.

Effective Member Engagement Initiative: American Bus Association (ABA)

Honored for the ABA News Center, a modern digital hub amplifying member stories and driving increased engagement and visibility across channels.

Event Promotion: Plasma Protein Therapeutics Association (PPTA) with Media Source

Recognized for their International Plasma Awareness Week 2025 campaign, leveraging national survey data, patient storytelling, and a virtual media tour to drive public awareness and action.

Outstanding Internal Communications: National Society of Compliance Professionals (NSCP)

Awarded for a thoughtful, people-first succession communications strategy that ensured clarity, stability, and trust during a leadership transition.

Leadership in Public Awareness Campaign: Federation of State Medical Boards (FSMB)

Honored for the “Care Matters” PSA campaign, a story-driven effort highlighting the role of state medical boards in safeguarding patient trust and earning more than 44 million views.

Join us as we celebrate these associations and the impactful work shaping the future of association communications.


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Follow us on LinkedIn at OnWrd & UpWrd for the latest in association trends and strategies.

Coming Soon: We’re continuing to sit down with association leaders, builders, and problem-solvers to unpack what’s working, what’s changing, and how to lead with clarity in 2026 and beyond. Stay tuned!

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