Listen as martial arts legend Buzz Durkin shares the proven principles that have helped his students stay for decades - not just years. With students who have trained with him for 30, 40, and even 50 years, Buzz reveals his "people first, martial arts second" approach and how focusing on personal transformation creates lasting relationships. Learn practical strategies for building a school culture that turns students into raving fans, the power of the "my pleasure" philosophy, and how thinking long-term brings sustainable success. Whether you're a new school owner or a seasoned veteran, this episode delivers actionable insights to enhance your retention and build a martial arts legacy.