Raising Wealth: Money Moves for Parents – Powered by Advertising Week and Tiny Organics

Lily Walla is a two-time entrepreneur, angel investor, and founder & CEO of Auggie, a community built to help modern parents find trusted recommendations and connect with one another. On Raising Wealth, she shares her journey from building and selling her first company to starting Auggie, how motherhood has shaped the way she thinks about entrepreneurship and work, and why having a community of other moms matters so much - because parenthood was never meant to be solitary.

Emily Kosinski has built a following of nearly 80,000 by making real life feel good - vlogs, recipes, running, and the everyday reality of raising a toddler. But behind the relatable content is a real business. On Raising Wealth, she walks through how she grew from starting out to building content into a career, how becoming a first-time mom changed the risks she's willing to take, and gets tactical on how creators actually structure their income - brand partnerships, revenue streams, and the money lessons learned along the way. Plus: her honest take on money mindset, what motherhood really costs, and the financial advice she'd give her younger self.

Melanie Travis has spent a decade building on her own terms - from early roles at Kickstarter and Foursquare to founding Andie, the swimwear brand that changed how women shop for swim. Today she's CEO of both Andie and Richer Poorer. On Raising Wealth, she talks about raising two young kids while leading two companies, why being a founder today looks nothing like it did when she started Andie ten years ago, and what that shift means for anyone building wealth through entrepreneurship. Plus: her honest take on what founder life actually costs.

Kim Kreuzberger has spent her career inside some of the most recognizable names in lifestyle and consumer brands — from Condé Nast and InStyle to Goop to Cravings by Chrissy Teigen. On Raising Wealth, she talks about what working at the intersection of media and celebrity taught her, why she ultimately made the leap into entrepreneurship, and the concrete savings strategy she started before her kids turned five. Plus: what she's telling her children about the rising cost of college and encouraging them become the very best at what they do.

Kimmi Chex has become a recognizable face in sports media, but the path to NFL Network wasn't a straight line. On Raising Wealth, Kimmi opens up about building a high-visibility career in entertainment, the trade-offs she made by becoming a mom in her 20s, and the moment having children changed how the industry saw her — and how she saw herself.

Melody Lee didn't grow up knowing a role like CMO of Mercedes-Benz USA was available to her. On Raising Wealth, she traces the path from her upbringing by immigrant parents to leading one of the most iconic brands in the world. We talk about building a career at the intersection of luxury, culture, and corporate America, how becoming a mother recalibrated her appetite for risk, and the hard money lessons she had to learn along the way.

On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition. We explore the financial strategy behind the growth, key decision points in scaling a consumer brand and how she approaches wealth creation as a founder and parent.