If we look at the person we used to be and who we are now, I’d say one of the things that would be different is our ambition – or level of ambition. For a lot of us, it’s more likely that our ambitions change or even diminish over the years, and this could be due to a number of reasons.

But what does ambition really mean? Why are so many people conflicted about whether being ambitious is a good or bad thing? Should we have more ambitions in life, or less? In a recent event I attended hosted by bestselling author and high performance coach Brendon Burchard, one of my biggest takeaways was the need for us to raise our ambitions.

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