Rajiv 'RajNATION' Nathan takes time out from his Rap-preneur and MC duties to share his thinking on how salespeople can be more effective.

A big fan of storytelling, Raj explains a structure that can be used to explain what you do from a customer's perspective.

He talks about how #video is a great way to convey #sales messages and how customers can be primed to ask your #competitors questions that make you look good!

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Podcast sponsored by Remaster Media.