Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits

On today's episode we talk with Farra Trompeter, the VP of Big Duck (http://www.bigducknyc.com/).

During our conversation, we talk about how a year-round communications strategy can improve your fundraising at year-end and practically how do you go about crafting a plan that fits your organization’s goals.

SHOW NOTES:

*Rally & Engage Interview w/ Farra on Brandraising - https://www.causevox.com/blog/farra-trompeter-nonprofit-brand-strategy-fundraising/

*Mapping Your Donor Communications Plan - http://www.bigducknyc.com/plan-for-engaging-supporters-2016

*[Video] Brand Architecture: Rethinking How You Connect the Dots Between Your Nonprofit’s Brand and Programs - http://nonprofithub.org/brand-architecture/

*Free Fundraising Planning Guide, Calendar Template, & Goals Worksheet ~ https://www.causevox.com/fundraising-plan-calendar/

Farra has led dozens of organizations through major brand overhauls, multichannel campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofiteers on branding and marketing, online fundraising, and donor engagement.

Farra was born an activist on Long Island, organizing to end hunger, prevent drunk driving, and right other wrongs. She studied psychology at American University where she started and led a public health awareness organization called Students for Healthy Decisions. During the nine years she lived in DC, Farra worked on fundraising and social marketing for the National Breast Cancer Coalition, Planned Parenthood Federation of America, and the Substance Abuse and Mental Health Services Administration. In 2001, Farra moved to San Francisco and dove into the wonderful world of online fundraising with Donordigital. In 2004, she came home to New York to get her Master of Science in Nonprofit Management at The New School and soon joined the team at Douglas Gould and Company to lead online engagement projects.

Farra serves as Board Chair for Nonprofit Technology Network (NTEN), an organization that believes technology can revolutionize social change. She is also a part-time faculty member at The New School for Public Engagement and New York University Wagner Graduate School of Public Service, where she teaches classes about online engagement and strategic communications for nonprofits.

Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast).

Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Kivi Leroux Miller and dive into the insights in her newly released 2017 Nonprofit Communications Trends report.

In this report Kivi and her team tackle questions like:

*What do most nonprofit communications teams look like?

*What separates effective communications teams from less effective ones?

*Are we making any progress on well-known challenges in the field?

*And more …

Kivi is president of Nonprofit Marketing Guide.com and the award-winning author of two books, “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” She is also a certified executive coach.

Through training, coaching and consulting, Kivi helps nonprofit communications professionals both learn their jobs and love their jobs. She teaches webinars and workshops several times a month and writes a top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s trainings.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to live in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, gardening, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

SHOW LINKS:

*2017 Nonprofit Communications Trends Report ~ http://www.nonprofitmarketingguide.com/resources/book/2017-nonprofit-communications-trends-report/

*Planning Your Editorial Calendar for 2017 ~ http://www.nonprofitmarketingguide.com/blog/2017/02/07/planning-your-editorial-calendar-this-year/

*[Podcast] Kivi Leroux Miller On What Differentiates Successful Nonprofits From The Rest ~ https://www.causevox.com/blog/kivi-leroux-miller-nonprofit-communication-podcast/

Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast).

Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode we talk with Heather Mansfield. She is the founder of the Nonprofit Tech for Good blog and author of the best-selling books Mobile for Good and Social Media for Social Good.

Over the last 10 years, she’s helped trained fundraisers at more than 30,000 nonprofits, NGOs, and charities worldwide. She is a true gem and has contributed so much to help improve our industry’s online fundraising efforts.

During our conversation we talk about how fundraising has shifted over the last 10 years due to the onset of the internet, how nonprofits should be thinking about social media in 2017, and other trends nonprofits must keep an eye on throughout this next year.

SHOW NOTES:

*5 Nonprofit Technology Trends to Watch in 2017 ~ http://www.nptechforgood.com/2016/11/22/5-nonprofit-technology-trends-to-watch-in-2017/

*5 Digital Payment Systems That Could Transform Online Fundraising ~ http://www.nptechforgood.com/2016/12/22/5-digital-payment-systems-that-could-transform-online-fundraising/

*Social Media, Activism & Other Engagement Trends From The Latest 2016 Millennial Impact Report ~ https://www.causevox.com/blog/latest-2016-millennial-impact-report/

Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast).

Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

On this episode, I wanted to share the audio from a recent training I hosted. During the training, I shared 11 ways you can get more of your supporters to open, engage, and respond to your year-end fundraising emails.

With only 1 week left of the year, I thought this was a timely conversation to share with you. Enjoy :)

BEST PRACTICES:

1. Segment Your Audience

2. Spend Time On Your Subject Line

3. Make Your Emails Human

4. Purpose Over Design

5. Be Compelling

6. Make It Easy To Take Action

7. Timing Is Everything

8. Send More Emails

9. Re-Send Emails

10. Test, Test, Test

11. Track Your Performance

12. Don’t Forget To Say Thank You

SHOW NOTES:

*Recording of live training ~ https://resources.causevox.com/webinar/year-end-email-tips

*50+ Subject Lines That Will Get Your Year-End Fundraising Emails Opened ~ https://www.causevox.com/blog/fundraising-subject-lines/

*Year-End Fundraising Email Tips ~ https://www.causevox.com/blog/year-end-fundraising-email-strategy/

Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast).

Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

In this episode, we share 7 ways you can ensure your nonprofit's fundraising campaign stands out on #GivingTuesday.

As a global day of giving, #GivingTuesday should be an integral part of your nonprofit organization’s year-end fundraising plans. The day, which coincides with Black Friday and Cyber Monday, kicks off the charitable season when many potential donors are focusing on the upcoming holidays and end-of-the-year giving.

Now in its fifth year, the event has grown exponentially. Last year alone, more than $116 million was raised in more than 70 countries, according to GivingTuesday.org.

As this important day quickly approaches, keep these tips in mind when implementing your #GivingTuesday campaign next week.

Best Practices:

1)Focus On Your Stories

2)Keep Your Message Positive

3)Leverage Email A Lot

4)Use A Multichannel Approach

5)Stay Engaged Throughout #GivingTuesday

6)Enlist The Help Of Current Supporters

7)Celebrate Milestones

SHOW NOTES:

*#GivingTuesday best practices ~ https://www.causevox.com/blog/giving-tuesday-ideas-best-practices/

*#GivingTuesday planning guide ~ https://www.causevox.com/givingtuesday-campaign-planning/

*Michael J. Fox campaign example ~ https://www.youtube.com/watch?v=G9sho6owGco&list=UUEwLnD6-KxGvKqnohdQ8lCw

*Positive Framing Research ~ http://www.neurosciencemarketing.com/blog/articles/positive-framing.htm

*CauseVox personal fundraising pages ~ https://www.causevox.com/features/personal-pages/

Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast).

Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing.

Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com