Ramble On

In this episode of Ramble On, Kate considers a new problem b2b marketers are facing in light of AI: what happens when we un-gate our lead magnet content?

Kate talks about how lead magnets in professional service businesses are changing as we un-gate our PDFs to please AI-search results. We increase our discoverability, but lose our lead generators. So, what will replace the trusty PDF lead magnet? What's the value exchange when we're giving away all our knowledge at the top of the funnel?

You're invited to listen to this episode whilst taking a walk to experience the boost in creativity and problem-solving for yourself. Before you head out, please remember to stay hydrated. Stay open minded about the process and think about what challenge you're struggling with beforehand.

If you enjoyed this episode and want to hear more, please leave a comment!

In this episode of Ramble On, Kate reflects again on a topic recently covered in her blog - that of 'false summits' in marketing. Where the blog (https://houseofcomms.uk/blog/marketing-strategys-false-summit/) takes a theoretical view of the analogy, this episode covers the same analogy from a more practical and personal perspective. Kate shares the realisation that she recently encountered a false summit in her own marketing, something she considers a failure, that has inspired her to do things differently next time.

You're invited to listen to this episode whilst taking a walk to experience the boost in creativity and problem-solving for yourself. Before you head out, please remember to stay hydrated. Stay open minded about the process and think about what challenge you're struggling with beforehand.

If you enjoyed this episode and want to hear more, please leave a comment!

In this third episode of Ramble On, Kate is out walking in Yorkshire.

Kate recently compared her own human-written marketing strategy with an AI-written strategy, only to find a lack of creativity - or distinctiveness - in the latter strategy. Her disappointment is the focus of today's walk, with Kate wondering why AI can't piece together the unique assets of her business to create a marketing plan that differentiates her from competitors. Kate asks listeners to think about their own differentiators and how they can avoid blending in to the 'sea of sameness' that we're all swimming through.

You're invited to listen to this episode whilst taking a walk to experience the boost in creativity and problem-solving for yourself. Before you head out, please remember to stay hydrated and safe in the sun. Stay open minded about the process and think about what challenge you're struggling with beforehand.

If you enjoyed this episode and want to hear more, please leave a comment!

In this third episode of Ramble On, Kate is out walking in Yorkshire.

Despite it being June, Kate's head is already in 'September-mode', which means strategy and planning. Kate talks about September being the time of year when all business leaders, as well as marketers, are asked to start thinking about budgets and plans for next year. So, if you can get ahead of this now by taking a walk, then why not?

You're invited to listen to this episode whilst taking a walk to experience the boost in creativity and problem-solving for yourself. Before you head out, please remember to stay hydrated and safe in the sun. Stay open minded about the process and think about what challenge you're struggling with beforehand.

If you enjoyed this episode and want to hear more, please leave a comment!

In this second episode of Ramble On, Kate has been for a walk in the Holme Valley, West Yorkshire.

Kate talks about the creative challenge she's been struggling with for the last few weeks and has finally made some steps in the right direction through walking. Although walking doesn't always result in a 'lightbulb moment', it does help to open the mind and allow thoughts to drift and develop.

You're invited to listen to this episode whilst taking a walk to experience the boost in creativity for yourself. Before you head out, remember to be open minded about the process and potentially have a creative challenge or business problem ready to think about whilst you're out.

If you enjoy this episode and want to hear more please leave a comment and let Kate know what you'd like her to ramble on about next time!

In this pilot episode of Ramble On, Kate is walking in the Brecon Beacons National Park, Wales.

Kate shares her thoughts around starting this audio marketing channel, what has brought her to try this and why she believes we all benefit from thinking about business and marketing strategy whilst walking.

You're invited to listen to this episode whilst taking a walk yourself, to experience the boost in creativity for yourself. Before you head out, remember to be open minded about the process and potentially have a creative challenge or business problem ready to think about whilst you're out.

If you enjoy this episode and want to hear more please leave a comment and let Kate know what you'd like her to ramble on about next time!