In this podcast Shane Hastie, Lead Editor for Culture & Methods, spoke to Ramon Harrington of Vistaprint about his QCon New York talk on Rapid Prototyping.

Why listen to this podcast:

• Putting engineers in front of customers and having conversations results in far better understanding and empathy for the customer’s needs

• Be prepared to launch before you’ve built everything you think the product needs in order to avoid building features people don’t want

• In engineering there is often a “right” answer, in product identification there isn’t – you don’t know until you try it out

• Launching early with a reduced feature set can result in more engaged customers because their important problems are addressed first, and the product will be improved incrementally

• Sometimes the software that you don’t write is more important than the software that you do write

More on this: Quick scan our curated show notes on InfoQ http://bit.ly/2qfuJQ7

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