Ramping Your Brand: How to Ride the Killer CPG Growth Curve with Dr. James Richardson

Today, we're talking about SCALE. We're talking about exponential growth - who better to interview than Dr. James Richardson? Dr.  Richardson is master of GROWTH. He's a master of understanding how to properly scale a business, and is possibly one of the most qualified people to ever come on the Follow The Data podcast. Owner of Premium Growth Solutions, he's helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more.  He's a master of his craft, with a LOT of knowledge to offer. We're talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.  This is by far one of the best conversations i've had on the show, and I hope you enjoy! Check out James' book (I bought it myself, you will be glad you got this one): https://www.rampingyourbrand.com/ Check out Premium Growth Solutions: https://www.premiumgrowthsolutions.com/ Connect with James: https://www.linkedin.com/in/premiumgrowthsolutions/