Back2Business Podcast

Rand Fishkin, Co-Founder of SEOmoz (moz.com) - how to boost your SEO rankings

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Leader in the field of search engine optimization tools and CEO & Co-Founder of SEOmoz, Rand Fishkin joins Kurt and Di today to share his story about how he went from university drop out to becoming CEO of the worlds biggest SEO empire. Together, they discuss how to improve your Google ranking, defining your own goals and how entrepreneurs have the opportunity to create a brand new business world.

KEY TAKEAWAYS

  • Working with family can present itself with many challenges, particularly if you live together. You may find that you only ever talk about your business and rarely have time to switch off.
  • These days many businesses are beginning to outsource their staff such as contractors, consultants and agencies. Usually consultants and agencies will ramp up a lot faster than regular employees. Training someone inhouse takes longer than hiring a consultant since many jobs require a large skill set.
  • When you want to improve your Google ranking you need to evolve with the platform. The search engine has grown and rather than only using keywords,  you need to ensure that your content solves the searchers query ten times better than anyone else. Over time, you would eventually rank higher. Google would figure out the signals that it needs to ensure that your brilliant content ranked the highest.
  • When creating high ranking content, have empathy for the person that is searching the query. Imagine the searcher has a question they need answering, they reach your content and it solves their original question as well as the new questions they may have thought of whilst reading it.
  • When you define your own goals for success you also want to carve out some of the road map that you want to use to get there. Make that fundamentally different to how others do it.
  • A lot of people and a lot of businesses are all competing with each other. This works terribly when you have a few monopolies who are influencing the world. As entrepreneurs you have a chance to participate in the world that you want to see exist.

    • BEST MOMENTS

    “I think that humility and that lack of confidence actually helped build a big audience.”

    “In retrospect, I deeply regret it.”

    “I want to prove to the world that you can build an alternative fundraising model, your own fundraising model and be more successful statistically.”

    “It was a very, very challenging time.”

    ABOUT THE GUEST

    Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

    https://moz.com/community/q/user/randfish

    https://sparktoro.com/

    https://www.instagram.com/randderuiter/?hl=en

     

    ABOUT THE HOSTS

    Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.

    Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.

    CONTACT INFO

    INSTAGRAM.COM/KURTWILSON.UK   

    INSTAGRAM.COM/DIFORSTER.UK    

    WWW.ADVANSYS.COM 

    [email protected] 

    [email protected] 

     

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    Back2Business PodcastBy Kurt Wilson & Di Forster