The HeyCreator Show

Rand Fishkin on the Future of Content Marketing

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The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.

Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

In this episode, Darrell and Rand discussed:

  • How digital marketers can utilize Rand’s latest amplification tools
  • Why you (still) need to think of your business or brand as a media organization first
  • The larger goal of building an audience that knows, likes, and trusts you
  • A sea change in how to think about the future of content marketing
  • And much more!

    • The Show Notes

    • SparkToro
    • Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
    • How to Use Your First Ten SparkToro Searches
    • Rand Fishkin on Twitter
    • Darrell on Twitter


      • ...more
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