In this episode of the Insurance Untangled Podcast, Ben Tuinei and Naren Arulrajah tackle an important topic for every dental practice: the difference between being chosen intentionally versus being picked randomly. Discover why being a patient's deliberate choice leads to greater loyalty, better treatment outcomes, and a more fulfilling practice life. Naren outlines how to build a marketing strategy that attracts ideal patients,those who share your values and seek your expertise.