Often times business owners assume that the sale price of their company reflects the amount of money they will walk away with when they exit. That assumption can lead to a nasty financial surprise. So rather than focusing solely on sale price (gross sale proceeds), it is critical for the business owner to understand the concept of net sale proceeds. This is the amount the seller receives after all purchase price adjustments, holdback escrows, contingent payments, taxes, expenses and liabilities are deducted from the sale price. In this podcast Gower Idrees, CEO of RareBrain, explains how conducting a net proceeds analysis before you list your company for sale, can maximize your takeaway in a business sale.