Michael is CX* thought leader and creator of the CX Excellence Framework used by organisations around the world. Michael spent over a decade in the USA working with GE Health on their world-wide Patient Experience programme. He also worked with USA brands such as Harley Davidson, IBM, Microsoft, MBNA, Citibank, FAO Schwartz, American Airlines, Dell, HP and Miller beer. Michael returned to Ireland in 1994 and set up the Dialogue Marketing agency creating award winning campaigns for organisations across many sectors and B2B/B2C Markets.
Michael is passionate about CX and in 2014 launched The CX Company, a CX consultancy and Employee Experience (EX) communications and embedding group.
Michael spends much of his time educating organisations about the benefits of CX and founded The CX Academy in 2019 to provide certified online CX learning. The CX Certificate, Diploma and Essential courses are recognised as the global standard for CX certification and today operate in 90+ countries. He speaks and writes passionately about the CX discipline. He has spoken at conferences around the world and shares best practice insights on CX/EX* Excellence delivery helping companies to have greater success with their projects.