In this episode, host David Abrams is in conversation with Rasheq Zarif, Co-founder and COO of ReWyre. Rasheq shares his career journey to the Proptech space after 2+ decades in the automotive and mobility industry. Rasheq saw that commercial real estate was ripe for disruption and that many of the challenges were similar to the auto industry, so he was able to apply his experience and methodology to disrupt CRE. Rasheq is now partnered with Ricky Chera, co-founding ReWyre, to support the property technology that is leading the digital transformation of the industry. Rasheq and ReWyre envision an ecosystem that contributes to a common cause by creating a neutral party to help transact for multiple solutions. Data will be a big driver for CRE to see the bigger picture, and according to Rasheq, this is where HILO is uniquely positioned to be able to better understand the customer’s needs and provide a higher level of service. I loved Rasheq’s thinking around buildings as environments, rather than assets. This way of thinking aligns with mine, as I’ve recognized for some time that buildings are really places for people. The only way to optimize real estate again is to solve the root cause of the problem, challenging building operators to create better workplace environments that people will want to spend time in. Rasheq views Tenant Experience, Safety and Security, and Climate Change as three main components of the Proptech ecosystem that are driving demand for emerging technology solutions. I am convinced that Racheq’s unique background is going to allow him to see opportunities where others don’t, helping to “ReWyre” the built world and future-proof buildings through enhancement, without having to make major changes to the infrastructure.  

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