What the early-pandemic and late-pandemic data say about leads and sales pipelines. We cover significant changes to lead volume, deal values, and sales cycle times. Is your firm’s performance up to par?

The post Post-pandemic Lead Flow Research to Drive Your Lead Generation Strategy appeared first on Rattle and Pedal.

Think you already know how to manage leads, don’t think lead management is important, or don’t know how to manage leads? This episode sheds light on the strategic importance of lead management and how top firms do it.

The post The Strategic Importance of Lead Management appeared first on Rattle and Pedal.

Jason and Jeff celebrate our 100th episode and 1087 days of bloviating with phenomenal guests and loyal listeners. Hear what listeners say about their favorite episodes, why they listen, and what J & J have learned from guests and one another.

The post Celebrating 100 Episodes! appeared first on Rattle and Pedal.

No term is more misunderstood in professional services marketing than the word lead. Learn why the proper definition is important and what it means to revenue generation activities.

The post What is a Lead? appeared first on Rattle and Pedal.

The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.

The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 2 appeared first on Rattle and Pedal.

The thought leadership thought leader, Bob Buday shares lessons learned from a 30-year career helping firms think about and publish thought leadership in Harvard Business Review, Forbes and other prestigious journals.

The post Intellectual Capital Hits and Misses: An Interview with Thought Leadership Guru, Bob Buday – Part 1 appeared first on Rattle and Pedal.

Looking for a little inspiration to up your intellectual capital efforts from firms that are not McKinsey or Accenture? Jeff and Jason provide great examples of firms with disciplined, cool, differentiated approaches to their thought leadership.

The post What Firms Do Intellectual Capital Strategy Well? appeared first on Rattle and Pedal.

Intellectual capital isn’t just about problem definition and lead generation. IC should focus on removing impediments at each stage of the buying cycle.

The post How Intellectual Capital Removes Friction from the Buyer’s Journey appeared first on Rattle and Pedal.

Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value.

The post How to Create an Effective Intellectual Capital Strategy appeared first on Rattle and Pedal.

How does IC strategy differ from and relate to all the “strategies” within a firm and why the distinctions are so important.

The post What is an Intellectual Capital Strategy? appeared first on Rattle and Pedal.