McKinsey & Company recently underwent a rebrand. While the changes they made may be subtle, the reasons for them are important. Jason and Jeff share their (somewhat opposing) opinions on the choices they made.

The post Dissecting the McKinsey Rebrand from the Outside appeared first on Rattle and Pedal.

Jody Padar, CPA and author of The Radical CPA, joins Jason and Jeff to talk about her radical point of view and how its changing the CPA profession.

The post Let’s Get Radical – An Interview About POVs with Jody Padar, Author of The Radical CPA appeared first on Rattle and Pedal.

Brand initiatives in a professional services firm can be a bit complicated. Often times it’s because questions further upstream haven’t been answered. In this episode we’ll talk about what those questions are and what firms should be thinking about when it comes to developing and articulating a brand for their firm.

The post Brands, Frameworks & Models: Oh My! appeared first on Rattle and Pedal.

A compelling point-of-view. It’s your firm’s central philosophy that can attract clients, and repel others. While the thought of repelling clients doesn’t sound ideal, you can actually drive away business by not having a point-of-view at all. Find out why having a compelling point-of-view so important and how can you go about articulating one for […]

The post POV – It’s Time to Get One appeared first on Rattle and Pedal.

This episode continues the conversation on classing storytelling frameworks that can be used in firm marketing. Jason and Jeff pick up where they left off last episode and discuss the last four story types, including The Voyage and Return, Comedy, Tragedy, and Rebirth.

The post Comedy & Tragedy: Leveraging 4 More Story Plots in Your Marketing Activities appeared first on Rattle and Pedal.

A great story, well told, has the power to leave a lasting impression and even inspire action. And when done right, storytelling can do powerful things for firm marketing. Learn about three classic storytelling frameworks and how to use them to market your firm.

The post Battling the Monster: Applying 3 Classic Storytelling Frameworks to Firm Marketing appeared first on Rattle and Pedal.

The second episode in a two-part series on exceptional thought leadership marketers. Learn about the other four (out of seven) capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group.

The post Shaping, Building, Enlightening and Driving: All the Rest We Learned From the Best appeared first on Rattle and Pedal.

Part 1 of a two-part series on exceptional thought leadership marketers. In this episode, Jason shares three of the seven capabilities of the best thought leadership marketers based on Rattleback’s recent research study with Bloom Group.

The post Patience, Discipline and Truth-Seeking: Critical Capabilities of the Best Thought Leadership Marketers appeared first on Rattle and Pedal.

Two different consulting firms, two different views on sales training. So what sales methodology does each firm believe in and is one better than the other? A winner will be declared. Take a listen to find out who.

The post The Battle for Mindshare in Sales Training: CEB (Gartner) vs. RAIN Group appeared first on Rattle and Pedal.

There are a lot of firms who have a sales support function masquerading as marketing. So what are the things marketing should be doing in professional services firm to enable sales, rather than just support it?

The post Are You Enabling Sales or Just Supporting It? appeared first on Rattle and Pedal.