In this episode, Jamie Knight interviews Tanner Helm. Tanner shares his journey from sales to real estate, emphasizing the importance of conversations, social media strategy, and building authentic relationships to grow a successful real estate business. Conversations are the most critical part of running a successful real estate business. How you create and spark those conversations is an art. Whether it's outbound or using social media, what you say will either attract or distract. We chat about how to do it right, being raw and authentic, and get the most out of your social media to attract clients and have authentic conversations.

Follow Tanner on Instagram: https://www.instagram.com/tannerhelm

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How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Chapters

00:00 Introduction to Real Estate Insights

01:06 Tanner Helm's Journey into Real Estate

05:48 Early Days and Hustle in Real Estate

10:08 The Role of Social Media in Generating Conversations

15:49 Integrating Ads with Social Media Strategies

21:51 The Power of Consistency in Social Media

29:25 Building a Personal Brand: Lessons Learned

37:00 Encouragement for New Agents: Taking the Leap

Key Topics

Tanner Helm's background in sales and transition to real estate

The importance of conversations and relationship-building

Using social media effectively for lead generation

Creating content that speaks directly to your ideal clients

The role of authenticity and vulnerability in personal branding

Strategies for nurturing online leads into clients

The significance of taking a stance and being authentic

Building trust through consistent engagement and content

Keywords

real estate, social media, lead generation, personal branding, agent success, marketing, conversations, Idaho, California, Oregon