RAW GREEN

Tyre wear is one of the biggest sources of microplastic pollution — but few people know it even exists. In this episode of Raw Green, Francesco and Emma speak with Hanson Cheng and Siobhan Anderson from The Tyre Collective (thetyrecollective.com), a team developing innovative technology to capture tyre particulate matter directly at the source.

We explore why tyre dust matters for air quality, water quality, public health, and sustainability, and how smart design and engineering can help cities across Europe and beyond reduce environmental impact. A hopeful look at a hidden pollution problem — and the people working to solve it.

Key takeaways:

• Tire wear contributes significantly to microplastic pollution.

• The Tire Collective aims to capture tire pollution at the source using electrostatics.

• Regulatory frameworks are beginning to address tire pollution in Europe and the US.

• Driving style can significantly impact tire wear and pollution levels.

• There is a growing awareness of the health impacts of microplastics from tire wear.

• Consumer awareness and labeling of tire pollution are on the horizon with Euro7 regulations.

• Collaboration between tire manufacturers, regulators, and technology developers is essential.

• Future solutions may include better tire materials and improved vehicle designs.

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.youtube.com/@RAWGREEN_1

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

In this episode of Raw Green, Francesco De Lieto and Emma Mee speak with Neil Spann, CEO of Power Roll,(https://www.powerroll.solar), about the company’s breakthrough in flexible solar technology. Power Roll’s unique micro-groove design enables lightweight, low-cost solar films that generate power from both sides — opening new possibilities for rooftops, facades, and unconventional surfaces worldwide.

Neil shares insights on efficiency, durability, and scaling production through strategic partnerships, along with how this technology cuts carbon, reduces costs, and could redefine the solar industry’s future.

Key takeaways:
• Solar energy remains the fastest and most affordable to deploy.
• Power Roll’s flexible films use patented micro-groove technology.

• Large number of applications, where conventional solar cannot go.
• Dual-sided generation and roll-to-roll manufacturing improve yield and cost.
• Lower O&M and embodied carbon than traditional panels.
• Strategic collaborations are central to scaling global deployment.

If you’re interested in solar, renewable energy and new technologies development, this episode is for you.

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.youtube.com/@RAWGREEN_1

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

We’ve all heard it — and it sounds apocalyptic. But is it true, or just a gimmick to spark urgency while so many still miss the red flags? And yes, we’ve all watched Clarkson’s Farm!

In this episode, Francesco De Lieto and Emma Mee discuss the critical state of soil health and its implications for agriculture with Andrej Porovic, co-founder of PES Technologies (https://www.pestechnologies.com/). They explore the importance of understanding soil health, the role of technology in soil testing, and the need for immediate data to inform farming decisions.

The conversation also touches on the potential for soil carbon measurement as a source of income for farmers and the future applications of PES Technologies' innovations in various sectors.

In this episode we unpack:

• 60% of the world's soil is degraded, impacting food production.
• Immediate data from soil testing can improve farming decisions.
• PES Technologies offers affordable and rapid soil testing solutions, on par with lab tests.
• Soil carbon measurement can provide financial benefits to farmers.
• Farmers are generally receptive to technology but cautious due to past experiences.
• Soil health impacts agricultural productivity and resilience to climate change.

• Understanding soil biology is crucial for sustainable farming practices.

If you’re interested in agri-tech, farming, and the vital role of soil management, this episode is for you.

#Farming #soilmanagement #climate #climatetech #Sustainability #agritech

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.youtube.com/@RAWGREEN_1

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

AI is reshaping our world, but it comes at a cost: ever-larger data centres consuming vast amounts of energy and water while generating emissions and e-waste. In this episode of Raw Green, Francesco and Emma talk with Charlie Beharrell, Commercial Director at HEATA (https://www.heata.co), about why decentralisation matters.

HEATA’s model distributes compute power into homes, turning waste heat into free hot water and delivering major efficiency and cost gains. We discuss the challenges and upsides of decentralised cloud computing, the role of government collaboration, and how decentralised infrastructure could make AI more sustainable while providing a social benefit.

In this episode we unpack:

• AI is driving unprecedented growth in data centre energy consumption.

• Centralised data centres face limits: high energy and water demand, grid strain, and rising costs.

• Decentralisation offers a way to improve efficiency and resilience.

• HEATA captures waste heat from computing and provides free hot water for households.

• Customers can save 20–40% on costs while improving sustainability.

• Efficiency gains can exceed 100% by reusing waste heat.

• Government collaboration is critical to scaling decentralised solutions.

• E-waste and unit lifecycles must be managed to ensure long-term sustainability.

  
  

  If you are interested in AI, data centres decentralisation and sustainability, this is your episode.

  
  

  #DataCenters #AI #Decentralization #EnergyEfficiency #Sustainability #CloudComputing

  
  

  Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

  


  For more information: 

  https://oneobe.com/

  https://www.linkedin.com/company/on-behalf-of-earth/

  https://www.youtube.com/@RAWGREEN_1

  https://www.facebook.com/OBE987

  https://www.instagram.com/obe__987/

  
  

  
  

  Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

  


  Don't forget to follow our podcast and catch up at the next episode!

  


  Ciiiiao!

  
  

  
  

Francesco and Emma sit down with Chris Slater, CEO of Oka – The Carbon Insurance Company (https://carboninsurance.co/) to explore one of the biggest questions in climate finance: can insurance restore trust in carbon credits?

In this episode we unpack:

• The voluntary carbon market and why credibility is under pressure

• How carbon insurance works to manage financial, performance, and reputational risks

• The rise of certification risks and lessons from recent carbon offset scandals

• What’s next for the carbon market: from government involvement to the potential impact of a carbon tax

If you’re interested in carbon credits, offsets, climate finance, or the future of carbon markets, this conversation will help you understand how risk management tools like insurance may close the credibility gap.

#CarbonCredits #CarbonMarkets #ClimateAction #CarbonInsurance #VoluntaryCarbonMarket

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.youtube.com/@RAWGREEN_1

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

In this episode, Francesco De Lieto and Emma Mee discuss the ongoing plastic crisis, focusing on the challenges and innovations in PVC recycling.

They are joined by Dr. Henrietta Boyd, co-founder of Halocycle (https://www.halocycle.co.uk), who explains how their technology uses microwaves to break down PVC waste into valuable chemicals. The conversation explores the environmental impact of PVC, the economic viability of recycling technologies, and the importance of supportive policies in addressing plastic waste.

Henrietta shares insights from her startup journey, the challenges of scaling up production, and her vision for the future of Halocycle and plastic recycling.

💬 Join the discussion: What do you think: plastic policies should be more aggressive at early life stages (extraction, processing, design, etc) or at later stages (recycling, reusability) ?

Drop your thoughts below in the comments!

Together, we explore:

• The Global Plastics Treaty talks have stalled, highlighting systemic failures.
• PVC is widely used but notoriously difficult to recycle.
• Halocycle uses microwaves to efficiently break down PVC waste.
• The process produces valuable chemicals like hydrochloric acid and phthalic anhydride.
• Environmental wins include reducing landfill waste and introducing circularity.
• Policy support is crucial for advancing recycling technologies.
• Economic viability is enhanced by negative raw material costs for Halocycle.
• Scaling up production is a key challenge for startups in this space.
• Hiring the right team is critical for success in startups.

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.youtube.com/@RAWGREEN_1

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

Hosts Francesco De Lieto and Emma Mee sit down with Dr.  Pavel Cenkl, Dean of Academic Affairs at Prescott College in Arizona (https://prescott.edu/), to tackle one of academia’s toughest questions:

“Are universities equally responsible—as much as governments and corporations—for our accelerating climate crisis?”

💬 Join the discussion
What do you think: are universities part of the problem—or the solution? Drop your thoughts below in the comments!

Together, we explore:

• Current higher education offer: is it still a valid one and what are universities responsibilities?

• Experiential learning and real-world curricula: can “learning by doing” save our planet?

• The looming skills gap: boots‑on‑the‑ground technical training vs. white‑collar degrees vs. AI

• What students really think about their future careers in a warming world

• Funding challenges, private‑sector partnerships, and the future of university finance

• Lifelong learning: why re‑educating at every career stage is more important than ever

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.youtube.com/@RAWGREEN_1

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

Music Credits from #Uppbeat :

"Hit the road" - Augustine

"We got this" - Cruen

"Get that thing" Abbynoise

"Illumination" - Paul Yudin

"Let good times roll" - RA

"Mas Cafe" - Casa Rosa

"Tropicana" - Soundroll

"New Life" - Moire

"Seize the day" - Andrey Rossi

#ClimateChange #ClimateEducation #HigherEd #ClimateCrisis #Sustainability

Emma and Francesco ditched the plan, cracked open a few drinks, and chatted about everything climate.

Sparkling conversation tackling China’s new rule forcing data centres, steel, cement and polysilicon plants to source up to 80% of their power from clean energy; weighed in on geothermal potential, the looming water crisis and the need for greener housing; dug into why investor confidence and PR hiccups still hold back many clean-tech ventures—should biochar be pink?—and even circled back to the cool stuff they’ve covered before: Naked Energy, Samudra Oceans and Carbogenics.

Cheers!

What we cover:

• China is mandating significant green energy purchases from key industries, including steel and data centers.
• Geothermal energy is gaining attention as a sustainable energy source with global potential.

• Housing developments are slowly integrating solar technology, but challenges remain.
• The UK faces a water crisis that impacts infrastructure and energy management.
• Public perception of renewable energy technologies is crucial for their adoption.
• Corporate partnerships are becoming essential for startups in the climate tech space.
• Biochar faces significant PR challenges despite its potential benefits.

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

https://www.youtube.com/@OBE987 

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

Music Credits from #Uppbeat :

"Hit the road" - Augustine

"We got this" - Cruen

"Get that thing" Abbynoise

"Illumination" - Paul Yudin

"Let good times roll" - RA

"Mas Cafe" - Casa Rosa

"Tropicana" - Soundroll

"New Life" - Moire

"Seize the day" - Andrey Rossi

In this episode of Raw Green, hosts Francesco De Lieto and Emma Mee sit down with Ed Craig, CEO of Carbogenics (https://www.carbogenics.com/), to unpack the power of biochar for climate change mitigation and carbon sequestration. Discover how Carbogenics’ proprietary CreChar—a sustainable biochar produced from recycled waste—is upgrading anaerobic digestion for enhanced biogas production, boosting wastewater treatment, and improving soil health in sustainable agriculture. We also explore key investment trends, market potential, and the challenges facing the biochar industry.

What we cover:

• Biochar is a lightweight material made from organic waste.
• It has applications in soil amendment, carbon sequestration, and biogas production.
• 85% of global carbon sequestration comes from biochar.
• Investment in biochar-based businesses is critically low at 1%.
• Biochar can improve the efficiency of anaerobic digesters.

• Biochar can be used in wastewater treatment to absorb pollutants.
• The biochar industry faces challenges in perception and market acceptance.
• Future applications of biochar include construction and environmental remediation.
• Carbogenics aims to expand its operations in the US and tackle environmental issues.

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

https://www.youtube.com/@OBE987 

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

Music Credits from #Uppbeat :

"Hit the road" - Augustine

"We got this" - Cruen

"Get that thing" Abbynoise

"Illumination" - Paul Yudin

"Mas Cafe" - Casa Rosa

"New Life" - Moire

Join hosts Francesco De Lieto and Emma Mee on Raw Green 🎤 🌵 as they sit down with Joyeeta Das, engineer-turned-ocean entrepreneur and founder of Samudra Oceans (https://www.samudraoceans.com), to explore the future of seaweed farming, AI-driven marine agriculture, and robotic aquaculture.

Discover how Samudra’s grid-based technology boost harvest density, cut costs, and unlock new markets—from sustainable bioplastics to carbon credit revenue. Joyeeta shares her journey from software startups to blue-economy pioneer, the challenges of scaling high-tech seaweed ventures, and why investors must embrace a mindset shift for a thriving ocean industry.

🔥 What we cover:

• AI and robotics are crucial for optimizing seaweed farming.
• Sustainable revenue streams can be generated through marine agriculture.
• The ocean holds immense potential for biodiversity and carbon capture.
• Community involvement is essential for successful marine ventures.
• The blue economy presents both challenges and opportunities for growth.
• Monitoring and data collection are vital for effective farming practices.
• Investment in marine agriculture is necessary for scaling operations.

Raw Green is produced and sponsored by OBE, a sustainability consultancy firm specialised in Life Cycle Assessment, research and green technologies. 

For more information: 

https://oneobe.com/

https://www.linkedin.com/company/on-behalf-of-earth/

https://www.facebook.com/OBE987

https://www.instagram.com/obe__987/

https://www.youtube.com/@OBE987 

Suggestions or thoughts? Do you know any amazing new green innovation, research or story? Email us at [email protected]

Don't forget to follow our podcast and catch up at the next episode!

Ciiiiao!

Music Credits from #Uppbeat :

"Hit the road" - Augustine

"We got this" - Cruen

"Get that thing" Abbynoise

"Illumination" - Paul Yudin

"Mas Cafe" - Casa Rosa

"New Life" - Moire