Lee Rudin, the founding attorney of Rudin Law in New Orleans, isn't just practicing personal injury law—he is completely disrupting how it's marketed. Refusing to blend into the sea of boring gray suits, giant fake settlement checks, and cliché highway billboards, Lee built his firm around a bold, unapologetic brand philosophy: "GET RUDE."

He understands that when you are going head-to-head with the massive, multi-million dollar advertising budgets of mega-firms, outspending them is impossible, but outsmarting them is the ultimate cheat code. Lee joins the show to break down why playing it safe is the most dangerous thing a modern lawyer can do, and how true creativity, authentic storytelling, and a total refusal to be a carbon copy are the only competitive advantages left in today's cutthroat legal market.

Hosts: Ray Lakhani (Ray Makes Media) of Raw Law Media and rawlaw.ai and Adam Warren of OpenJar Concepts

EPISODE POWERED BY RAWLAW.AI (visit our site at rawlaw.ai) 

IN THIS EPISODE:

John Morgan joins the team at Raw Law Media for today's episode about luck, success, marketing, business, leadership, legacy, and what it really takes to build one of the most recognizable brands in America.

Most people know John Morgan as the founder of Morgan & Morgan, the largest personal injury law firm in the world. What many don't know is the story behind the story.

In this conversation, John shares the lessons that shaped his journey from paperboy to billionaire entrepreneur, why he believes life is luck, the difference between pure luck, planned luck, and practiced luck, and how preparation creates opportunities most people never see.

We dive deep into marketing, branding, leadership, succession planning, hiring A-players, building a national law firm, handling criticism, investing in talent, AI, social media, business growth, and the mindset required to create long-term dominance in any industry.

This isn't a conversation about theory.

It's a conversation about what actually works.

Topics include:

• The real reason Morgan & Morgan became a household name
• Why "Hope Is Not a Plan" is one of John's core beliefs
• The three types of luck and how to create more of it
• Building a billion-dollar business from scratch
• Why most firms struggle to scale
• Hiring, retaining, and developing A-players
• Marketing, billboards, radio, television, and social media
• The future of AI in the legal industry
• Succession planning and building a lasting legacy
• The mindset behind long-term growth and market dominance

LIFE IS LUCK

John's new book, Life Is Luck: Lessons from a Paperboy and How to Improve Your Luck, challenges the self-made myth and explores how luck, preparation, mindset, and opportunity shape success.

Order the book:

Amazon:
https://www.amazon.com

Barnes & Noble:
https://www.barnesandnoble.com

GROW OR DIE WITH JOHN MORGAN

For the first and only time, John Morgan will take the stage in Las Vegas to share exactly how he built explosive long-term growth, market dominance, and one of the most recognizable legal brands in America.

No fluff.

No theory.

No motivational garbage.

Just real strategies from people who have actually done it.

June 9–10, 2026
Wynn Encore Las Vegas

Featuring:

• John Morgan – Hope Is Not A Plan: A Legacy Strategy
• Brian Panish – Justice at Scale
• Matt Morgan – Burn the Boats: Unleashing the Power of Litigation
• Morgan Housel – The Psychology of Long-Term Growth
• Dan Martell – Delegate to Dominate
• Chris Pantano – Smart Capital Decisions that Shape the Future
• Jason Kimmel – Dollars and Sense: Budgeting for Growth
• Angie Flury – From 1 to 1,000: Teams at Work
• Mike Morgan, Jonathan Rabinowitz & William B. Lewis – The Power Players Roundtable

Topics include:

• Cultivating star power
• Litigation strategy
• Financial management for longevity
• Succession planning
• Building a firm that lasts 10, 20, and 30 years

One of the biggest hidden opportunities:

Morgan & Morgan's referral program, The Morgan Connection, refers out tens of thousands of cases every year and is actively seeking strong referral and co-counsel relationships.

John believes rising tides lift all boats.

Meet the people shaping the future of the legal industry.

Register here:
https://events.themorganconnection.com/growordiewithjohnmorgan/rawlaw

Use code:

RAW20

for 20% off your tickets.

ABOUT RAWLAW.AI

The only AI Creative Director built specifically for law firm social media.

Built using six years of proprietary legal marketing data, historical performance analytics, viral content testing, paid advertising campaigns, and real-world law firm growth strategies.

For the last year, Raw Law Media has quietly used this exact AI engine to power its entire agency.

Every viral idea.
Every paid ad.
Every organic script.

Now it's available to law firms across the country.

Learn more:

https://rawlaw.ai

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone building something bigger than themselves.

Building a dominant law firm requires more than just legal knowledge—it takes a relentless operational strategy and the right partnership. In this highly engaging episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Shannon Snedaker and Ben Jones of Snedaker Law. They get incredibly raw about what it actually takes to scale a modern law practice in a hyper-competitive market. 

Shannon and Ben pull back the curtain on their internal firm culture, how they manage their growing team, and why establishing clear leadership roles is the secret to their massive success. 

Ray Lakhani breaks down how their operational efficiency directly translates into a higher marketing ROI, proving the Raw Law philosophy that your internal systems dictate your external brand power. If you want to learn the tactical steps to scale your law firm while maintaining top-tier client service, this episode delivers.

(Powered By: Lawyer.com)

If you are sitting behind your desk waiting for cases to come to you, you are already losing to the lawyers who are out in the field building relationships. In this high-energy episode of the Open & Raw podcast, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Paul Faust, known throughout the legal industry as the ultimate connector and the President of RingBoost. Paul shares his unfiltered advice on why the most successful law firms are the ones that prioritize real, face-to-face networking over everything else.

Paul gets raw about the necessity of leaving your office and showing up at events. He breaks down why "your network is your net worth" isn't just a cliché—it's the reality of how massive cases are referred and built in the personal injury space.

 Ray Lakhani connects this back to the Raw Law approach: while digital marketing is crucial, it must be paired with genuine, authentic human connection to truly scale. They discuss Paul’s philosophy of being the "Director of Positive Energy", how to effectively navigate legal conferences without seeming desperate, and why simply offering to help others is the ultimate growth hack.

If your legal brand is just a boring initialism, you are completely blending into the background. In this highly emotional and value-packed episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Amy Owen, the founder of the Phoenix-based Owen Law Firm. Amy breaks down exactly how she turned a childhood nickname—given to her because friends thought she looked Hawaiian—into a highly recognizable trademark during the COVID-19 pandemic.

Amy discusses how she fully commits to her brand identity, wearing her "Pineapple Lawyer" apparel daily and utilizing dual logos: a professional scale-and-pineapple design for court and adjusters, and a bold pineapple logo for her merch. She even shares her hilarious experiences with people confusing her logo for an upside-down "swinger" symbol. 

Ray Lakhani connects this back to the Raw Law marketing philosophy: unapologetic authenticity is the only way to build a brand that people actually remember. They discuss the importance of showing up as your true self, why leaning into your unique identity attracts the right clients, and how to scale a law firm without letting your ego ruin your reputation.

POWERED BY: LAWYER.COM

Most personal injury attorneys are terrified of the courtroom—but Nick Schnyder thrives in it. In this episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Nick Schnyder, the "Fighter" behind the Nick Schnyder Law Firm. Nick explains why building a reputation as a firm that actually takes cases to trial is the ultimate leverage against insurance companies.

Nick shares his unvarnished thoughts on the "soft" attorneys who only want quick settlements and explains why the willingness to go the distance is what separates a true trial lawyer from a paper-pusher. 

Ray Lakhani breaks down how this authentic "fighter" persona translates into high-converting marketing campaigns, proving that consumers want to hire an attorney who isn't afraid of a battle. They discuss the pressures of trial work, the adrenaline of the courtroom, and why stepping into the ring is the only way to secure true justice for your clients.

(Powered by Lawyer.com)

Most lawyers build their brand around their own ego. Brett and Chelsee Sachs built MVP Accident Attorneys around the client experience. In this unfiltered episode, Ray Lakhani (Raw Law Media) and Adam Warren welcome the founders of MVP Accident Attorneys to discuss why they actively avoid looking and sounding like traditional lawyers.

Brett and Chelsee discuss the exact strategies they use to make their California PI firm approachable, from the sports-themed office decor to their highly authentic social media presence. 

Ray Lakhani dives into the "Raw Law" philosophy, explaining how MVP’s brand strategy perfectly aligns with what modern consumers actually want: transparency, approachability, and zero legal jargon. 

Chelsee shares the brutal truth about what it takes to manage an aggressive attorney husband, while Brett explains how stepping back and letting Chelsee run the firm's operations and marketing was the key to their massive growth. This is a raw look at what it really takes to scale a modern law firm.

How do you take a personal injury law firm from $0 to over $150 million a year in settlements? In this powerhouse episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with legal icon Mike Morse. As the founder of Michigan's largest personal injury firm and the author of Fireproof, Mike shares the exact operational blueprint he uses to scale, systematize, and protect his law firm from the chaotic ups and downs of the legal industry.

Mike explains his "Fireproof" methodology, emphasizing that true growth comes from treating your law firm like a business, not just a practice. He breaks down the necessity of delegating, finding the right "integrator" (COO) to execute your vision, and why most attorneys completely fail at building a positive internal culture. 

Ray Lakhani connects this back to the Raw Law marketing philosophy: you cannot successfully market a firm that is operationally broken on the inside. They discuss the power of the Entrepreneurial Operating System (EOS), why Mike started his Mastermind program, and how law firm owners can step out of the daily grind and into the CEO role.

What happens when your law firm takes on a case that lights the entire country on fire? In this exclusive episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Mark O'Mara, one of the most recognized criminal defense attorneys in the nation. 

Known for his work on highly publicized trials and his role as a legal analyst for CNN, Mark gets raw about the intersection of the courtroom and the court of public opinion.

Ray Lakhani digs into the incredible marketing power—and intense risk—of handling media-heavy cases. They discuss how Mark navigated two straight years of daily television appearances, the critical difference between legal advocacy and PR spin, and why most attorneys completely fail when they get put in front of a camera. Mark also breaks down the brutal reality of being a defense attorney: "nobody likes us until they need us." 

If you want to understand the high-stakes world of crisis management, media relations, and building a resilient law firm brand, this episode is a must-listen.

Is the mass tort space being overrun by bad leads, fake claims, and fraudulent marketers? In this hard-hitting episode of Open & Raw, Ray Lakhani (Raw Law Media) and Adam Warren sit down with Kate Hoffmann, Founder and CEO of Smart Reviews. For 12 years, Kate has been in the trenches of mass tort case workup, and she pulls no punches when discussing the current state of the industry.

Kate breaks down how the influx of digital marketing has led to a massive problem with claim validity, leaving law firms holding the bag on worthless cases. Ray Lakhani ties this back to the Raw Law approach: if you are spending top dollar on OTT and social media ads, your intake and vetting processes must be bulletproof, or you are just setting money on fire. 

They discuss the necessity of "secondary QC", how Smart Reviews helps firms validate leads before they waste resources, and why transparency between marketers and law firms is the only way the mass tort industry survives.