RAW Spotlight

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Breaking into a new market requires transforming your digital presence to connect with the right audience. How can international manufacturers overcome complex web limitations, misaligned KPIs, and fragmented customer journeys to make an impact in North America?

According to Victor Huynh, a digital strategy expert, it starts by addressing foundational website issues before jumping into tactics like SEO. He highlights the importance of clarity and control, noting that many B2B brands struggle when backend systems block basic content updates and analytics tracking. The solution lies in a custom discovery process built around a seven-step blueprint, providing clarity on customer types, sales flows, and digital infrastructure. With a solid strategy, brands can avoid rushed fixes and lay the groundwork for long-term digital growth in the US market.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how smart digital strategy enabled an HVAC manufacturer to grow in the US. They break down the importance of solving technical bottlenecks, defining buyer journeys, and building a scalable website experience. Victor also shares advice for international brands entering the US market.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

AI tools like ChatGPT and Gemini are changing the way people search and buy. Traditional SEO tactics no longer guarantee visibility as buyer behavior shifts toward conversational platforms. So what can B2B companies do now to stay discoverable in this new era of search?

According to Victor Huynh, a digital strategy expert and longtime leader in web performance marketing, businesses need to stop thinking of their websites as static brochures and start treating them as dynamic assets that communicate authority. He highlights how AI-powered platforms are already pulling brand insights from forums, reviews, and even YouTube comments with or without your input. The brands that win are those that proactively publish helpful, human-centered content and optimize for high-intent, question-based search behavior. As AI continues to shape the buyer journey, showing up in the right context becomes far more valuable than simply showing up first.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how generative AI is reshaping SEO strategies for B2B brands. They unpack the shift in user behavior, how to influence AI-generated answers, and why traditional long-tail keywords are no longer enough. Victor also shares steps any company can take this week to improve visibility in AI-driven search results.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

When a public transit agency sets out to revolutionize how a city moves, where does branding and digital strategy come into play? Beyond just buses and routes, what makes a new transportation service not only functional but also be embraced by the community? And how can a pilot program gain city-wide momentum through smart execution?

According to Victor Huynh, a digital marketing strategist and branding expert, the key lies in connecting transit innovation with hyper-localized branding and seamless digital experiences. He highlights how Ready Artwork helped LA Metro launch Metro Micro by blending private-sector speed with public-sector infrastructure. From optimizing app UX to wrapping vehicles and deploying data-driven dashboards, the agency's role extended beyond aesthetics — it created public awareness, improved accessibility, and helped stakeholders track real-time performance. This holistic approach drove adoption and set a new bar for civic tech engagement.

In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how Metro Micro was launched through branding, digital design, and performance tracking. They cover the first-and-last-mile challenge in LA, how data dashboards influenced key decisions, and why visual branding helped drive adoption. Victor also offers advice for transit agencies looking to modernize with private-sector collaboration.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Rebranding public transportation isn't just about logos and taglines; it's about shifting mindsets, inspiring behavior change, and creating a more inclusive experience. How can thoughtful design break down stigma and make civic programs more effective and equitable?

According to Victor Huynh, a seasoned designer and strategist in public sector branding, smart design begins with understanding the values and challenges of a community. He highlights the importance of combining movement-oriented visuals with a name that evokes civic pride, like "Go Monrovia." The impact was immediate: a recognizable, energizing brand identity that resonated with residents across socioeconomic lines. Victor shares how branding, visual wayfinding, and strong collaboration with city stakeholders elevated the program from a simple transit initiative to a celebrated model of microtransit innovation.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how design thinking and visual branding reimagined Monrovia's public transit. They discuss the strategy behind naming and identity, how decals and signage created seamless user experiences, and what made the program widely adopted. Victor also shares advice for other cities looking to modernize transportation through creative partnerships.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Growing a DTC brand takes more than a great product. It requires a sharp digital strategy, especially when the product sits in a niche cultural space. How do you turn a decades-old wellness brand into a modern ecommerce success story using email marketing alone?

According to Victor Huynh, a digital strategist with deep expertise in ecommerce growth, the transformation begins with consistency and customer insight. He highlights how email marketing, when driven by behavioral data and CRM integration, can move the needle faster than many expect. By focusing on cadence, segmentation, and revenue attribution, Victor's team scaled a premium ethnic wellness brand's online presence without alienating its retail partners. Each email became not just communication, but a strategic revenue tool. The result? Increased customer loyalty, better engagement, and sustained digital growth.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about scaling a wellness brand through smart email flows and CRM tactics. They explore testing email frequency for optimal results, using dynamic segmentation in Klaviyo, and balancing promotional and brand storytelling campaigns. Victor also shares tips on measuring what matters most in email marketing.

Martin Gamez is the Founder of Tax Formulations, a firm that helps businesses and CPA firms unlock millions in tax credits while reducing audit risk and streamlining compliance. With over 25 years of experience in federal and state incentives, he is particularly adept at navigating the often misunderstood R&D tax credit. Martin has collaborated with startups and large enterprises across industries such as technology, engineering, manufacturing, life sciences, and software. His practical, hands-on approach makes complex tax strategies easy to understand.

Many business owners unknowingly leave thousands to millions of dollars on the table simply because they don't fully understand how to leverage specialized tax incentives. With complex rules, changing regulations, and widespread misconceptions, navigating tax credits can feel overwhelming. How can businesses avoid costly mistakes and claim the credits they rightfully deserve?

According to Martin Gamez, a tax consultant with over 25 years of experience in federal and state incentives, many companies wrongly assume they don't qualify for R&D tax credits or fail to document their activities correctly. He highlights that industries far beyond tech and pharmaceuticals — including food, textiles, and manufacturing — often engage in qualifying research and development without realizing it. By carefully analyzing wages, supplies, and contractor expenses while ensuring IRS audit readiness, businesses can unlock significant savings and minimize risk. Martin explains that a hands-on, detail-oriented approach is crucial to maximize every eligible dollar.

In this episode of RAW Spotlight, host Victor Huynh sits down with Martin Gamez, Founder of Tax Formulations, to talk about why so many businesses overpay in taxes and how to address the issue. They discuss common misconceptions about R&D tax credits, how to qualify even without labs or scientists, and critical documentation mistakes to avoid. Martin also shares insights on cost segregation and how AI is shaping the future of tax consulting.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Revamping a legacy business for the digital age isn't easy — especially when you're juggling multiple brands, distinct customer segments, and decades of history. How do you modernize without losing the identity and credibility that made the brand successful in the first place?

According to Victor Huynh, a seasoned digital strategist, the key is building a hybrid model that respects tradition while embracing innovation. He highlights the importance of separating B2B and DTC experiences to avoid brand dilution and better serve both audiences. The impact is a more targeted, effective digital presence that meets each stakeholder where they are. Victor also explains how tools like CRM and lead scoring help businesses identify high-value prospects and drive smarter sales follow-ups. By applying dynamic email marketing, geofencing, and internal-external marketing team collaboration, businesses can scale thoughtfully and strategically.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about the digital transformation of a multibrand automotive distributor. They explore the importance of brand-specific websites, how CRM tools unlock B2B growth, and why fragmented audiences require nuanced messaging. Victor also shares advice for legacy businesses navigating modernization without losing their heritage.

Jake Hanes is the Founder and Owner of Action Tax Service, LLC, a Washington-based firm specializing in tax preparation, bookkeeping, payroll, business coaching, and QuickBooks training for individuals and small businesses nationwide. A Certified Public Accountant and Certified Speaker, Jake is also the author of the Amazon #1 bestseller The 7 Strategies of Highly Successful Business Owners, sharing practical insights drawn from decades of entrepreneurial experience. Beyond his accounting expertise, he is a sought-after public speaker and business coach known for helping clients achieve financial clarity and sustainable growth.

Growing a business isn't just about working harder; it's about working smarter. Many entrepreneurs hit a plateau not because they lack drive but because they lack the right systems, accountability, and strategic guidance. So what actually helps business owners push through the ceiling and scale sustainably?

According to Jake Hanes, a nationally recognized CPA and business strategist, success starts with structured goal-setting and consistent coaching. He highlights how having a dedicated business coach early on completely reshaped his path, turning daily chaos into focused progress. Jake explains that systems don't just streamline operations; they create momentum. By implementing tools like SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, monthly marketing grids, and regular personal inventories, he's helped thousands of entrepreneurs improve cash flow, reduce taxes, and stay on track.

In this episode of RAW Spotlight, host Victor Huynh sits down with Jake Hanes, Founder and Owner of Action Tax Service, LLC, to discuss growing a business through systems, coaching, and resilience. They explore how goal-setting fuels growth, why consistency in marketing matters, and how to overcome adversity with strategic planning. Jake also shares tips on optimizing cash flow and finding hidden profitability.

Amy Loh is a State Farm agency owner, providing personalized insurance and financial services to individuals, families, and small businesses. With nearly two decades of experience, she specializes in auto, home, life, and business insurance. Amy holds advanced industry designations, including Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU), reflecting her expertise and professionalism. Based in Bellevue, Washington, she serves a diverse community with fluency in English, Cantonese, Mandarin, and Japanese.

Building a business takes more than grit. It requires guidance, protection, and a clear understanding of the risks involved. For entrepreneurs juggling growth and uncertainty, how do you make the right decisions to protect what you're building while staying focused on your mission?

According to Amy Loh, a seasoned entrepreneur and mentor in the insurance industry, it starts with education — helping business owners truly understand the coverage they need before a crisis hits. She highlights the importance of liability protection, key employee policies, and buy-sell agreements that often go overlooked. When small businesses are properly insured and informed, they're more resilient and better positioned to grow.

In this episode of RAW Spotlight, host Emily Au sits down with State Farm agency owner Amy Loh to discuss how education and mentorship help protect and empower small business owners. They talk about the most commonly overlooked insurance coverages, how to lead during uncertainty, and why community involvement fuels personal and professional growth. Amy also shares her journey from immigrant roots to leadership and the importance of authentic connection.

Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Many local businesses struggle to stand out online, even when their products or services are top-notch. With rising competition and a fast-changing digital landscape, the question becomes: how can local businesses create a marketing strategy that actually drives measurable growth?

According to Victor Huynh, a digital strategist and branding expert, the key is aligning branding, SEO, and paid ads with a business' unique value proposition. He highlights the importance of understanding customer behavior. Additionally, Victor stresses that a business' lifetime value and order size are critical to determining how aggressive and effective their marketing efforts can be. With insights into branding psychology, web usability, and the role of Google reviews, Victor paints a clear picture of what separates thriving local brands from those that get left behind.

In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how SEO, branding, and paid advertising fuel growth for local businesses. They explore optimizing for high-converting KPIs, building websites that address real user needs, and how seasonality impacts marketing performance. Victor also shares how to identify and market to multiple customer segments.