For this episode of the Rawhide Roundup, we’re continuing our Countdown to CattleCon series with a conversation featuring Rob Fuchs of Strobel Manufacturing. Rob has been with Strobel for 20 years and has attended more NCBA and CattleCon trade shows than most—giving him a front-row seat to how the event and the industry have evolved over time.

Rob and I talk about his long career with Strobel Manufacturing, his experience exhibiting at CattleCon over the years, and what keeps him coming back to this event. We also reflect on how we first met several years ago and why relationships like this matter so much in the cattle industry.

Rob is one of those behind-the-scenes connections you’re grateful to have—knowledgeable, genuine, and just an all-around great guy. This episode is a great listen for anyone headed to CattleCon or interested in the people who help make the trade show experience what it is.

Welcome back to the Rawhide Roundup! We’re continuing our Countdown to CattleCon series, and today’s episode is a fun behind-the-scenes look at the people who make CattleCon happen.

I’m visiting with Lindsay Clark, Associate Director of Corporate Relations for the National Cattlemen’s Beef Association. Lindsay has been our go-to contact as we prepare for CattleCon, so it was great to finally turn the tables and learn more about her role, her background, and what it really takes to put on an event of this scale.

We talk about what she does at NCBA, her favorite parts of CattleCon, and why this event means so much to the cattle industry year after year. If you’re headed to Nashville—or just curious about how CattleCon comes together—this is a great episode to give you a little extra perspective before the show kicks off.

We’re continuing our special Countdown to CattleCon series of the Rawhide RoundUp with a guest who truly bridges agriculture and music. 🎶🐂

In this episode, I sit down with Scott Wolverton, country music singer and songwriter currently based in Nashville—but raised on a small ranch in Seward, Nebraska. Scott shares how his rural upbringing shaped his songwriting, his journey from playing and coaching college baseball to building a career in music, and what it’s been like chasing his dream while staying rooted in agriculture.

We’re also excited to announce that Scott will be the musical guest at our Rawhide booth at CattleCon, where he’ll be performing an acoustic set on the opening afternoon. If you’re headed to Nashville for CattleCon, this is one performance you won’t want to miss.

Tune in to hear Scott’s story, his passion for music, and how his ag roots continue to influence his career—then come see us in person at CattleCon!

We’re kicking off our Countdown to CattleCon series on the Rawhide Roundup, and who better to start with than family? In this episode, I’m joined by my sister Cassy Wilson, who I’ll be teaming up with at NCBA’s CattleCon in Nashville to visit with folks about Rawhide and our products.

Cassy has been a key part of our family business for the past 12 years, handling everything from HR to accounts receivable and accounts payable—basically keeping the wheels turning behind the scenes. We talk about her role at Rawhide, what it’s like working in a family-owned operation, and what we’re most excited about as we head into CattleCon.

This episode kicks off two weeks of conversations, stories, and updates leading up to the show—so make sure you’re subscribed and come see us in Nashville!

On this episode of the Rawhide Roundup, I sit down with Jake Yancey of Tracking Y Ranch in Washington State. By day, Jake serves his community as a full-time police officer, but at home, he and his wife are building their first-generation ranch from the ground up—raising cattle alongside their twin daughters. We talk about the unique challenges and rewards of balancing law enforcement and ranching, the conservation work they’re passionate about, and how they’re making an impact in their local agricultural community.

In this episode of the Rawhide Roundup, I sit down with cowboy, former bull rider, inventor, and entrepreneur Richard Nevels. We talk about his early days on the rodeo circuit, including the story behind a bull he sold to John McDonald—aptly named Rawhide. Richard shares how the events of 9/11 led him into a career with TSA and Homeland Security, and how that chapter shaped his outlook on safety. Now, as the inventor of The Blade Solution, Richard is bringing that same focus on safety to the world of mowing equipment, with an innovative device designed to protect both operators and machines. From the arena to the agency to the workshop, this is one conversation you won’t want to miss.

In this episode of The Rawhide Roundup, I sit down with Elizabeth Thomas of Thomas Cattle Company to learn about the family-run ranch she operates alongside her husband Seth, his brother Logan and wife Kristin, and their parents. From Oreana, Idaho to the Owyhee Mountains, this multi-generational outfit is making waves with their direct-to-consumer beef business. From grass-fed, grain-finished cattle to regenerative ranching practices, the Thomases are building something special. Tune in to hear how they're connecting with customers, selling everything from beef shares to snack sticks, jerky, spices, and tallow—all straight from the ranch to your table.

In this episode, I visit with Dillon & Morgan about their backgrounds in the agriculture industry, how they met, and get into more details about their other successful businesses in Stillwater, OK. 

Check out our podcast to learn more!

In this episode, I visit with Ben about his experience from growing up in New Jersey, going to West Point, becoming an Army Infantry Officer and then his transition out of the service and into the ranching community. 

In 2019, Ben founded the Bear Hug Cattle Company, a 501c3 nonprofit aiming to bridge the gap for Veterans coming out of the service and finding jobs in the ranching industry. 

Check it out to learn more!

In this episode, I visit with one of our dealers, John Horter, from Bristol, South Dakota. He owns Horter's Farm & Ranch Supply, but is also farming and ranching full time. On top of this, he is also an inventor! Hear about his invention, The Rock Block, in our episode.