Welcome to the 10th episode of the AAIM High Podcast! Today’s guests are brothers and co-founders of The Plug Drink, Justin and Ray Kim. Ray is currently the CEO of the startup, and Justin (Forbes 30 under 30) is the COO. The Plug is a plant-based recovery drink designed to support liver health. In 2024, for the list of fast-growing private us companies, it ranked 11th in LA and 6th for food and beverage. Since its launch, The Plug has made waves in the beverage industry. It has secured investments from music star Jack Harlow and NBA player Myles Turner. The drink is available across the country and has built a strong following. Justin and Ray have not only created a product that stands out in a highly competitive market but have also leveraged their Korean heritage to bring traditional herbal ingredients into the modern wellness space. Their journey from idea to nationwide expansion is an inspiring story of innovation. I hope you enjoy the 10th episode of the AAIM High Podcast!