In this episode we interview Raymond Aaron, an entrepreneur of 40 years. Raymond has committed his life to teaching people how to dramatically change their lives for the better. Raymond transforms lives by helping people tap into their own potential. Raymond is helping people achieve greater wealth, branding, recognition, confidence, respect and authority. Raymond teaches his clients how to become respected authorities and experts in their fields. Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of 10 best-selling books, including Branding Small Business For Dummies, Double Your Income Doing What You Love and the co-author of New York Times best-seller Chicken Soup for the Parent’s Soul and author of the Canadian best-seller, Chicken Soup for the Canadian Soul. Listen in and hear Raymond talk about what works and what doesn't work in the business world.