You may have come across a huge number of acronyms thrown around these days, SEO, SEM, SMO, CRO, and many others. It’s hard to keep it all straight and clear. The thing is that the words they sound similar may be variations of the exact similar words. So now we will discuss SEM, Search Engine Marketing is important for all businesses regardless of size and niche, but it depends on how you utilize it. It is the best marketing strategy that any organization can apply to reach new customers, increase revenues, and trim the acquisition amount of the organization. But before we begin to start to discuss how SEM marketing supports your business growth, we will have a look at SEM.