RBR+TVBR InFOCUS Podcast

If you can’t collect on a client, it creates a major headache and impacts the bottom line. Has debt collection increased in need since the start of the pandemic? That's just one of the questions posed to Randy Neff, the 26-year executive at Szabo Media Collection Professionals in this fresh InFOCUS Podcast.

What is the purpose of AM radio? Does it have much of a future, given the rise of the electric vehicle and the removal of AM radio accessibility in several EV models from the likes of Tesla to BMW?
Those are just some of the questions RBR+TVBR Editor-in-Chief Adam R Jacobson discussed with automotive technology expert Jim Motavalli in an interview airing on WPKN-FM 89.5 in Bridgeport, Conn., at 9:30pm Eastern on November 22.
The full conversation can be heard on WPKN, either live or on demand through the end of 2022. We are pleased to offer excerpts of that conversation in today's InFOCUS Podcast, presented by dot.FM.

"Radio remains a constant source of news and information and music and listenership and the power it provides advertisers has never wavered," says Cathy Atkins, the Inbound Marketing Consultant for Fuse 32, an in-house marketing and creative agency at Zimmer Communications in Columbia, Mo.

Fuse 32 was launched in 2015. And, one of the big reasons was to share information and attract leads via the website. The benefit has been big, and Atkins discusses how Zimmer's "Radio Advertising Resource Guide" came to life in this exclusive RBR+TVBR InFOCUS Podcast, presented by dot.FM.

As Fitzco, the Atlanta-based full service advertising agency that includes media and was named AdAge Small Business of the Year for 2022, sees it, linear and digital continue to collide.

Michelle Chong, Group Director of Planning at Fitzco, is in the front seat at ensuring marketers get the greatest ROI. This involves flipping the script, if you will, by putting the audience at the center and letting tactics, and their respective machines, be in service to Fitzco’s priority: addressability.

What are some of the challenges in cross-platform marketing? How does one even approach planning a campaign with cross-platform marketing a front and center topic and need? RBR+TVBR Editor-in-Chief Adam R Jacobson asks these questions and more in a fresh InFOCUS Podcast, presented by dot.FM.

With Carlos Santiago, co-founder of the ANA's Alliance for Inclusive and Multicultural Marketing, and AIMM Executive Director Karla Lucia showing attribution analysis that validates that culture is a critical to sales growth, CarMax executive Clary Leffel shared how the brand has been testing the impact of culture in their total market, Black and Hispanic creative at a ANA Multicultural and Diversity Conference session we've summarized in this InFOCUS Podcast, presented by dot.FM.

"The news is good, and the news is positive moving forward." That what Saga Communications interim CEO Warren Lada had to say as he opened the radio broadcasting company's third quarter 2022 earnings call on Thursday.

It was Lada's first call in four years, and comes after the untimely August 2022 passing of Saga's founder, Ed Christian. 

Lada shared his thoughts on Christian's legacy and how it will continue, and how strong Saga is today, as CFO Sam Bush reviewed the Q3 financials and SVP/Operations Chris Forgy offered additional thoughts on Christian and how the company's future looks.

Their comments have been consolidated and can be heard in the latest RBR+TVBR InFOCUS Podcast, presented by dot.FM.

How is Delilah's investment in the first radio station she ever set foot in, hometown KDUN-AM in Reedsport, Ore., paying off? What impact has it had on a struggling Pacific Coast town no longer the home of a lumber mill?

Delilah shares her thoughts in this second of a special two-part conversation with Jackson Weaver and Keith Samuels, conducted for their "Media Insultants" podcast. Weaver offered excerpts for the RBR+TVBR InFOCUS Podcast, presented by dot.FM, and we are pleased to share them with our audience.

A video podcast of this second interview can be found on Vimeo from October 28.

"God put me in KDUN when I was a teenager," says Premiere Networks syndicated radio host Delilah, heard in evenings on Adult Contemporary radio stations across the U.S.

She's a legend, and in this special guest InFOCUS Podcast, presented by dot.FM, long time radio executives Jackson Weaver in Seattle and Keith Samuels in Los Angeles chat with Delilah in the first of a two-part podcast for their "Media Insultant" series.

The full podcast can be listened to on Apple Podcasts. Simply search for "Media Insultant."

In June 2022, Cari Hernandez, a 25-year veteran news producer and documentary maker while at WFOR-4 in Miami, was promoted to News Content Director at TEGNA's flagship television property, WUSA9 in Washington, D.C.

Reporting to VP and Station Manager Michael Valentine, Hernandez has excelled in bringing more diversity to the newsroom while ensuring that the local newscasts offer viewers unique and informative content they can't get anywhere else. This, she shares in this InFOCUS Podcast, presented by dot.FM, includes mastery of trust and verification in each and every report distributed both via Channel 9 and across its digital and social media platforms.

As someone who has been focused on digital for pretty much the last twenty years, Jared Lake, the SVP and head of media investments at Ocean Media LLC, is on the frontlines when it comes to what brands actively seeking audience through audio and video-based media are doing in 2022 with respect to media buying and planning.

For Ocean Media's clients, the rise of Connected TV and SVOD and even FAST channels is real. But, is that coming at the expense of broadcast television? At the same time, interest -- and dollars -- in podcast advertising is up. How can broadcast radio capitalize?

Lake shares his thoughts in this RBR+TVBR InFOCUS Podcast, presented by dot.FM.