RBR+TVBR InFOCUS Podcast

David Andrews is one of four shareholders in Hometown Communications LLC, the licensee of 1,000-watt Class C WIRY-AM, or “wiry,” in Plattsburgh, N.Y.

He’s also the station’s General Manager and News Director, and on the latest InFOCUS Podcast, presented by dot.FM, Andrews shares with the world what it’s like to crank out tunes like “In the Year 2525” with a live, local host and community-focused advertising on a chilly autumn morning in late 2021.

Andrews also shares how the pandemic has proven to be a challenge as a new owner, as the Canadian dollar — until March 2020 — was a key retail driver in Clinton County, N.Y., just 20 minutes to the south of the New York/Québec border.

Clark Smidt is selling spots, playing the hits of yesteryear and just launched a direct mail campaign to 7 "hot ZIPs" within the listening area of a Class B AM serving New Haven and its surrounding communities. Is it a hobby, or an incubator designed to demonstrate why a licensee should never give up, and avoid turning in the license of a forlorn AM property?  This InFOCUS Podcast has the answer.

The Radio + Television Business Report is presently welcoming the broadcast technology community to communicate directly with key decision makers across the radio and television businesses. With your support, we’re planning a superb pre-CES, pre-NATPE Miami and pre-NAB Show and Radio Show magazine with distribution on December 20.
With this in mind, it is a pleasure to connect with Jesse Foster to learn more about what lies ahead in 2022 for Multidyne in this InFOCUS Podcast, presented by dot.FM.

In one week, on November 16, American Urban Radio Networks CEO Chesley Maddox-Dorsey will appear as the Moderator of a highly anticipated Forecast 2022 roundtable discussion with two individuals who are highly instrumental decision-makers when it comes to media budgets, advertising expenditures, and determining just how all consumers — in particular multicultural consumers — are included in the media buy.

GM Global CMO Deborah Wahl and dentsu Chief Product Officer for Global Media Doug Ray will be chatting with Maddox-Dorsey on a variety of topics — including the promise by Fortune 500 companies of increased advertising investment in Black and multicultural media. That's just one topic of discussion Maddox-Dorsey shares in this exclusive RBR+TVBR InFOCUS Podcast, presented by dot.FM.

Brian Wieser. In this InFOCUS Podcast, presented by dot.fm, RBR+TVBR Editor-in-Chief Adam R Jacobson chats with groupM's Brian Wieser in an exclusive conversation that serves as a precursor to a Forecast 2022 discussion on Broadcast Revenue Trends and Expectations for 2022.

SBS COO Albert Rodriguez shares his insight on how the Hispanic-focused multimedia company is seeing little slowdown from advertisers in this InFOCUS Podcast, presented by dot.FM. Rodriguez also chimes in on how an Audacy move in New York only validates SBS's role as a Hispanic component in a total market buy.

In this InFOCUS Podcast, presented by dot.FM, LPTVBA Executive Director Michael Lee offers a comprehensive update on why his organization seeks passage of the "Local Journalism Sustainability Act" as low-power television stations attract buyers ranging from The E.W. Scripps Co. and Gray Television to entrepreneurs including LPTVBA founder Frank Copsidas and South Asian TV programming specialist Ravi Kapur.

Is a bumpy road ahead for broadcasters across the rest of the Biden Administration, now that Jessica Rosenworcel is set to officially become Chairwoman of the FCC and Gigi Sohn, a "net neutrality" champion, is the White House's nominee to become the fifth Commissioner?

There's already chatter Inside the Beltway about what could come for the Rosenworcel Commission -- or, perhaps, what won't come. Ahead of his exclusive Forecast 2022 appearance, BIA Advisory Services Senior Vice President and Chief Economist Dr. Mark Fratrik shares his views on whether or not "regulatory burdens" seen under the Wheeler Commission could come back. Deregulation? Don't count on it, he says in this InFOCUS Podcast, presented by dot.FM.

On Sunday, it became known to viewers across the U.S. that Sinclair Broadcast Group had suffered a cyberattack, crippling newsrooms across several markets. This ransomware incident follows similar incidents at Cox Media Group, Audacy, Urban One and Max Media.

How could this happen? What should a media company consider to prevent it from happening in their organization — or is a cyberattack inevitable?

In this InFOCUS Podcast, presented by dot.FM, Lisa Plaggemier, the interim Executive Director with the Washington, D.C.,-based National Cybersecurity Alliance, offers important insight and intelligence on the subject in an exclusive interview with Editor-in-Chief Adam R Jacobson.

The 2020 Census is complete. The topline data is out. And ... are marketers doing anything yet to better reflect in their advertising campaigns the consumers that define the U.S.A. today?

It's a tricky question. As Diversity, Equity and Inclusion efforts have swept through Corporate America and many media companies, some in the marketing and advertising world wonder if D&I has inadvertently become synonymous with marketing. 

In this fresh InFOCUS Podcast, presented by dot.FM, Ana Ceppi, a senior advisor on the U.S. Hispanic market at Edelman, shares how one can easily distinguish DEI from multicultural marketing and what broadcast TV and radio station management and ownership may wish to consider if the goal is connecting brands with all consumers — including key multicultural segments.