RBR+TVBR InFOCUS Podcast

Impressions-based buying and selling in the television universe is an imperative for marketers today. And, broadcast TV is responding. But, what of the measurement needs for the media buyer and media planner putting the cross-platform mix together based on reliable data?

Comscore is devoting its short-term and long-term future to local cross-platform and says groups and agencies are shifting from talk to action.


EVP of Commercial Steve Walsh shares how Comscore is driving the way media and marketers are mastering the ability to match homes with the actual purchase behavior seen in those homes in this fresh InFOCUS Podcast, presented by DOT.FM.

At 89.1 FM on the dial in one of the most beautiful places in the world is “Jackson Hole Community Radio.” It’s fiercely independent – so much so that KHOL-FM seeks new members by asking listeners to “support independent media.”

To learn more about this unique station and the continued importance of local non-commercial radio in the U.S., RBR+TVBR Editor-in-Chief Adam R Jacobson spoke with knewjack, a.k.a. Jack Catlin, KHOL's Music Director, in this new InFOCUS Podcast presented by DOT.FM.

Tonee Roper, an air talent and Promotions Director for Neuhoff Media’s radio stations serving Springfield, Ill., is one of four candidates selected for the MIW's 2021 Mildred Carter Mentoring Program. She shares more of her passion for radio, and what it's like to work at a woman-owned media company, in this new InFOCUS Podcast, presented by DOT.FM.

As RBR+TVBR first reported on Wednesday (3/10), HyphaMetrics has just secured a U.S. patent for a cross-media measurement platform.

The co-founder and CEO of HyphaMetrics, Joanna Drews, chats with Editor-in-Chief Adam R Jacobson to share a bit more about the patent, consumer privacy, buying in the 2021-2022 Upfront and scatter markets, and where audio media fits in to HyphaMetrics' business in this fresh podcast presented by Dot.FM.

Believe it or not, we are just two months away from the 2021-2022 Upfronts. But, what’s different this year are presentations that reflect an internal reorganization that blends together sales, operations, content and distribution. This single organization approach has very much changed the selling process, and we’re wondering what the biggest change for TV as we prep for the next season.
Providing the answer, and more, in this podcast, presented by DOT.fm: Jay Prasad, Chief Strategy Officer at LiveRamp TV.

There are likely a lot of things on the slate of state broadcasters' associations as it pertains to the key concerns of their member broadcast media owners and operators. Perhaps the biggest issue are the priorities a SBA has with the new Congress.

What can one SBA leader say about the early indications from Capitol Hill on what’s in store for radio and TV in your state? Justin Sasso, President/CEO of the Colorado Broadcasters Association, shares his observations on what's been happening in his state -- and much more -- in a wide-ranging conversation exclusively found in this 100th episode of the RBR+TVBR InFOCUS Podcast, presented by Dot.FM.

How is 2021 shaping up for transactions, now that Kagan has analyzed 2020’s dealmaking? Are deals still in a COVID-19 fueled frozen state?

Those are just some of the questions Greg Guy, the managing partner for media brokerage Patrick Communications, answers in this latest InFOCUS Podcast, presented by DOT.FM.

February 11 saw the release of the second in a series of Borrell Associates reports that examine 2021 spending plans for a dozen different types of local ad buyers.

This 14-page analysis, drawn from a survey of 373 local businesses that buy TV ads, shifts focus to Broadcast TV Advertisers.

To share additional insights into the findings, Gordon Borrell spoke exclusively with RBR+TVBR in this fresh InFOCUS Podcast presented by DOT.FM.

The dynamic insertion of advertising based on audience tracking data is of ever-increasing importance to broadcast radio and perhaps even TV. With a $230 million price tag, iHeartMedia clearly sees the value in this by purchasing Triton Digital from The E.W. Scripps Co.

Veritonic is just one company that has marketing intelligence tools wrapped around digital audio marketing. In this podcast, founder and CEO Scott Simonelli thoughts on the impact of this transaction.

In our special Presidents’ Day edition of the RBR+TVBR Daily Headlines E-mail, the radio and television business report offered details on a big transition at online music research pioneer TroyResearch. Jonathan Little, the longtime VP of Sales and Client Services, joins us to share more about those changes in this new InFOCUS Podcast, presented by DOT.fm.