RBR+TVBR InFOCUS Podcast

You likely know vCreative for its media workflow offerings, with cloud-based technology in place for such companies as Univision, Entercom, Cumulus Media, Townsquare Media and Urban One.

Now, vCreative is seeking to build on its radio industry success by reaching out to broadcast television. That’s what brings President/COO Susie Hedrick on to the latest RBR+TVBR InFOCUS podcast, hosted by Editor-in-Chief Adam R Jacobson.

Why is the TV industry ripe for such a tool? What, exactly, are production workflows and how can they benefit broadcast television? Can this product be especially helpful as broadcast TV stations gain insight on new revenue sources from the data side of ATSC 3.0, the new NEXTGEN TV broadcast standard?

Get the answers and more in this great learning lesson from the Radio + Television Business Report.

RBR+TVBR readers recently learned that LTN Global’s video transport network services were being used for the first commercial deployment of ATSC 3.0 in the U.S., in Las Vegas.

What is the significance of this, and what does this represent to the TV broadcaster?

"It's very significant," Chief Technology Officer and head of strategy Alan Young says in this fresh RBR+TVBR InFOCUS podcast. "The rollout of ATSC 3.0 is a major step forward for the broadcasters. The challenge with it is that the FCC did not allocate any new spectrum. Because the NEXTGEN TV standard is not compatible with the existing standard, that presents somewhat of a challenge."

As LTN Global has taken an active role in market deployments of NEXTGEN TV, this podcast is one every broadcast TV executive will want to listen to today.

Until recently, a Boston audio operation branded as "The Urban Heat" could be heard on an AM radio station and FM translator it used via a time brokerage agreement. But then, things took an odd turn when the station owner found himself in financial troubles, and decided to silence the station, along with two others he owns.

That didn't stop Marv Neal, the Station Manager for "The Urban Heat," from having product to offer Black consumers at one of the most important times in U.S. history for the African-American community.

Learn how The Urban Heat was growing online, and why Neal is upbeat about a new over-the-air home with a 100% local operation that he believes is more valued that ever in this fresh RBR+TVBR InFOCUS podcast hosted by Editor-in-Chief Adam R Jacobson.

Larry Lewis (pictured), who with his wife Kim are also the newest minority owners of a TV station, recently filed to purchase a Class A TV station serving the Tennessee Valley of northern Alabama. Why did they buy the property? What sort of programming and advertising plans are in the works? Find out in this great 10-minute audio report with RBR+TVBR Editor-in-Chief in this brand-new RBR+TVBR InFOCUS Podcast.

Entercom has taken a big step toward greater accuracy in the traffic reports and weather updates offered to stations by its wholly owned Traffic Weather Information Network (TWIN). That’s because Entercom recently adopted a Desktop Video Wall platform developed by Vancouver-based traffic camera solutions company Vizzion.
How did this partnership come about, and is it a first between Vizzion and an audio media company?
We get the answer from Sean Beaudoin, the Product Manager for the Desktop Video Wall from Vizzion. Beaudoin also serves as the Vancouver-based company’s Account Manager for Entercom, and that’s what brings him on the RBR+TVBR InFOCUS podcast today.

“The broadcast industry can use their powerful voices to improve the lives of their listeners.” How are these words from broadcast industry veteran Kelly Orchard, who holds a Master's in Psychology, perhaps more important than ever? Learn by listening to this fresh RBR+TVBR InFocus podcast, hosted by editor-in-chief Adam R Jacobson.

Are FM translators no different than FM boosters? If they are equal, in the eyes of the FCC, shouldn't both be considered as GeoBroadcast Solutions seeks Commission approval on a proposal to bring unique programming to an FM booster?

It's a hot topic, and the legal counsel in Washington representing the Broadcasters is John Garziglia, the well-respected attorney at Womble Bond Dickinson's D.C. office. To help share his clients' views on the matter, and why in their view -- and his -- a FM booster is no different than an FM translator, he sat down with RBR+TVBR Editor-in-Chief Adam R Jacobson for an exclusive interview.

Earlier this month, RBR+TVBR received a rather intriguing press release from a Northern Virginia-based business and network engineering consulting services firm that has worked closely with the broadcasting industry for years.

It heralded the launch of a new practice division for Widelity Corporation, "one that could save radio and television stations thousands of dollars in FCC fines."

What, exactly, does that entail? RBR+TVBR Editor-in-Chief Adam Jacobson picked up the phone and spoke with Mike Lasky, a principal at Widelity, and the Miami-based OPIF team leader for Widelity, Jim Glogowski.

How is Marketron working to help bridge digital and over-the-air radio together, for the benefit of advertisers, consumers and station owners?

It's a question CEO Jim Howard liked very much, because Marketron believes advertisers are thinking different about consumers. That's because many are asking the following question: How can we interact with the consumer in a way that will meet a client's advertising objectives?

Howard is the latest guest in our new RBR+TVBR INFOCUS PODCAST, hosted by Editor-in-Chief Adam R Jacobson.

Late last week, just in time for Juneteeth, "emotion AI" television advertising research  Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative.

Were the ads well received? With front-facing cameras used to measure the attention and emotion of opt-in viewers the hallmark of Realeyes' studies, it looked at several themed campaigns from such brands as the Disney Channel, Nike, McDonald's, and Procter & Gamble Co., and the National Football League.

The results of the study are discussed in this new RBR+TVBR INFOCUS Podcast with Realeyes marketing head Max Kalehoff, who speaks with RBR+TVBR Editor-in-Chief from New York.