In one of our other podcasts we suggested exhibiting at trade shows may not be the best medical billing marketing strategy. But if you're going to do it, here are the top 10 tips on how to dramatically improve your lead generation rate and ROI.

A message for those of you in the US...Today is election day.

Gen AI and ChatGPT are getting tons of attention. How good is AI at doing medical billing marketing strategy? We test it and see how it performs and make suggestions.

Many companies buy medical billing leads, or at least have considered it. The question is whether this is a good marketing strategy. We'll explore the pluses and minues.

People think medical billing marketing and sales are difficult, but your competition is terrible at this. The reality is it isn't that tough and in this episode I share a story that illustrates why I think most medical billing marketing stinks.

We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?

When should you update your website or create a new website? If you're thinking about medical billing marketing strategies, will a better website increase your sales? Listen to find out.

You want to grow your medical billing company. When people think grow they think sales, when they think sales they think salesperson. Is this the right approach for your business? Listen to find out our thoughts.

I recently attended the HBMA (healthcare billing management association) national conference and heard a bunch of billing companies talk about automation and AI. But how many are really experts in this? How many are really even deploying these technologies in any reasonable scale? Listen to find out.

Most medical billing companies take any and all comers, they are opportunistic and will do everything from family practice to pain management to ophthalmology. But is this a good idea from a marketing standpoint if you are trying to grow more quickly? Listen to find out our thoughts.