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Andy Bara built Niagara Sports into a €312M agency with only 81 players, close to €4M per client. He represents Dani Olmo, Joan García, Álvaro Morata and Dominik Livaković, and in this conversation he breaks down the business behind it.
We cover why he chose a boutique model over volume, how Niagara picks its young players, the talent who rose too fast, his 15-year relationship with Joan Laporta, how Livaković reached Barcelona, why German players keep their money and English players lose it, and Dino Klapija's move to RB Leipzig.
Chapters
00:00 Intro
01:05 €312M with 81 players: the boutique model
02:25 From zero to Niagara
04:20 How Niagara selects young players
05:35 Mentality, Mikayil Faye and when to part ways
08:55 Laporta, Barcelona and trust
10:21 Livaković to Barcelona
13:47 Roberto Carlos and protecting a player's wealth
17:49 Dino Klapija and RB Leipzig
19:45 Courtois and Maksimir
About the series
In the R.D. Executive Series, football's most influential figures break down the business behind the game: capital, growth, scale and governance. Hosted by Ron Dor (R.D.), VP Capital & Growth at Dor Estates. One subject runs through both roles: how capital is raised, grown and governed.
All episodes: https://rdscouting.com/series
X: https://x.com/rdscouting
Instagram: https://www.instagram.com/rdscouting
#DaniOlmo #FootballBusiness #Barcelona
From the publisher's feed
In the R.D. Executive Series, football's most influential figures break down the business behind the game: capital, growth, scale and governance. Agents, executives and investors explain how value…