RDA 2016 #radiowontfall

Zane Derbyshire (Programme Manager: East Coast Radio)

In this session we will walk through a series of tips and techniques to best coach and develop on-air teams and DJ’s. The concepts like building memorable moments, selling the music, using callers, using imaging and all-round great technique will also be discussed. This interactive session caters for both programmers and presenters as the process of creating powerful radio is a joint responsibility.

Mathapelo Mofokeng (Programme Director: The Children’s Radio Foundation)

Teaching children to better communicate and tell their stories empowers the youth within their communities. Mathapelo Mofokeng talks about how the Children’s Radio Foundation changes lives through story-telling.

Community radio relies heavily on the use of volunteer staff. The ability to balance an effective training schedule, good programming and time management is a major driver in managing volunteer staff. Both the Universities of Stellenbosch and The Witwatersrand run well-managed staff and volunteer-based radio stations. Charita van der Berg and Mike Smurthwaite share their secrets.

Often described as the glue that keeps the sound of a radio station together, imaging and production form an essential part of any radio format. Xxx guides a very interactive session in radio imaging and shares ideas in creating the perfect sound for your station.

This panel discussion examines catering for and delivering radio content to audiences far away from their home countries. The challenges of politics, finance and the distribution of content are among the topics that will be discussed. Successes of catering for the African Diaspora will be shared.

Nick Efstathiou (General Manager: OFM)

Programming and marketing departments in radio stations often meet in a common activation space. Nick Efstathiou details best practices in ensuring both client and radio station enjoy maximum benefit from an event. Having spent both time as a programming and marketing manager, Nick understands the challenge to ‘Think Big’ and to guarantee results for a paying client.

If you want your audience to understand, learn and, above all, CARE about the news, you have to tell them a story. Using African examples, RNTC senior trainer, Jonathan Groubert, will show you how factual storytelling is the most powerful way to make your media matter.

The 2015 #feesmustfall student uprising was widely reported in both local and international media. Being in the heart of the student body, campus radio had the unique ability to tap directly into on-campus events and students’ associated emotions. Charita van der Berg and Lerato Makate tell us how their stations tackled these historic events.

Janet Anderson (Relations Manager: RNW Media – The Netherlands)

Operating in conflicted and fractured landscapes, Janet Anderson tells us about the development of journalistic values, linking social media with radio for maximum impact and dealing with rumour vs fact vs opinion. She will also discuss local and international partnerships and getting the balance right.

The growth of online listening, particularly in the podcast space, has shown massive traction across the USA and Europe. Tom Webster explains how to develop podcasting audiences using pre-determined research methodologies.