If you're reading this, you are most likely a WEIRD person. So are Dave & Ryan.
But why is a Western Educated Industrial Rich Democratic person odd? Only because 95% of psychological research is conducted on WEIRD populations. When trying to understand humans, it's tricky to use a subset of humanity as a baseline. Yet, here we are...
Thanks to Joe Henrich for his great article which led RDQI down this path.
Find his work here:
https://www.bbc.com/future/article/20201231-how-the-way-you-think-was-shaped-centuries-ago