What does it really take to drive action in FinOps…. without chasing engineers?

In this re-air episode of FinOps in Action, I sit down with Dann Berg, Cloud FinOps Lead at Squarespace, to revisit one of our most practical and mindset-shifting conversations. Dann shares how the most effective FinOps teams create accountability without micromanagement, shorten feedback loops for engineers, and build trust across engineering, finance, and leadership.

Whether you’re building a FinOps practice from scratch or trying to move beyond reactive cost optimization, this conversation offers a timeless blueprint for driving real behavior change.

Here’s what we talked about:

• Why trying to “get engineers to take action” is the wrong mental model
• How shortening the cost feedback loop changes engineering behavior
• Why FinOps works best when it creates accountability, not control
• How visibility, trust, and executive sponsorship unlock real impact
• Why FinOps is as much about culture and communication as it is about cost

 🎧 Subscribe for more FinOps leadership conversations → https://www.finopsinaction.com/ 

Quote of the Show:

• “ One of the ways that people can be strong FinOps practitioners is to go into it seeking knowledge.” - Dann Berg

Links:

• LinkedIn: https://www.linkedin.com/in/dannberg/   
• BlueSky: https://bsky.app/profile/dann.fun  
• Company website: https://www.squarespace.com/  
• Personal Website: https://dannb.org/ 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/f25a9d18-c12f-4ee4-93f5-2aa96e509b55 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/finops-in-action/id1790497808 
• iHeart Radio: https://iheart.com/podcast/268443483/ 
• Podchaser: https://www.podchaser.com/podcasts/finops-in-action-5958339 
• Spotify: https://open.spotify.com/show/3IpjMc3qxDXZAjic5Zq21t 
• Substack: https://finopsinaction.substack.com/ 
• Transistor: finopsinaction.com 
• YouTube: https://www.youtube.com/@PointFiveCloudCostEfficiency