Platform companies must reinvent how they sell to SMBs. That means replacing sales funnel approaches with continuous, human+ support. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, explore how platform companies need to reinvent how they engage with SMBs – from sale to service and beyond. The old linear sales funnel is failing. SMBs are 70 percent through their decisi