Customer experience is a discipline that has gained incredible momentum over the past few years, shaped by the advancements in technology and the evolving wants, needs and behaviours of our customers. In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advancements in AI and automation to better understand and meet the needs of customers, and what our customers will come to expect from us in the next few years.

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