Reach and Frequency

Sarah Mayall, Head of Brand Marketing at HSBC, Dino Myers-Lamptey, Founder at The Barber Shop and Steve Harrison, author of “Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world' discuss the importance of purpose advertising.

In this episode we'll be looking into how 'brand safety' - a term popularised after the YouTube scandal of 2017, which saw brands appearing next to terrorism videos on the platform - has transformed into technology that stops brands advertising in newspapers. Has the news agenda become too divisive for advertisers or is the technology throwing the baby out with the bathwater?

The podcast podcast: in the first of a new series from Guardian Advertising, Today in Focus host Anushka Asthana and Football Weekly’s Max Rushden take part in a chat about why, in such a disorientating year, listeners turned to podcasts in their millions.