If you want your company to grow, you need to reach the market. But what does “reaching the market” really mean?

Examine the answer with Alexander Toth and Josh Ramsey in this week’s podcast as they look beyond how to market products and services and examine why we use specific techniques in the first place. 

In this episode you’ll learn…

• The difference between targeting users vs. targeting uses
• Why marketing to a “niche” audience isn’t the most effective way to find leads
• How to make a lasting impression that gets your company noticed

It’s impossible to improve how things are done without understanding why we do them in the first place. Learn to ask the right questions and start seeing better results right away.

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