By Hayut Yogev
5
208208 ratings
The podcast currently has 267 episodes available.
Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more.
Having built her own successful eCommerce business back in 2007, Toccara is now considered one of the world's top eCommerce marketing experts. Her out-of-the-box approach to digital marketing and expertise in the online business growth space is why I've asked her to join me today.
The biggest, most critical failure with customers
Biggest success with customers
Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company.
As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to pull back the curtain on what life is like within Super73, how the company has succeeded, and where it is going next.
The biggest, most critical failure with customers
Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.
Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience.
most passionate about
Rick’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
Biggest success with customers
Rick’s recommendation of a tool
Rhonda Petit is a Sales and Business Peak Performance Coach with 35 years of Sales and Sales Management experience in Corporate America in the life sciences and diagnostic markets. She has experience working with Fortune 500 and Fortune 1000 companies.
Today she works enthusiastically with Corporations and Individuals with champion mindsets, who know school is never out, who want to continually grow to unleash and activate more of their true potential and power.
She helps people discover their deepest desires, leverage the untapped potential in their hearts, activate their potential and achieve their personal and professional goals so they can create the life they want and realize true fulfillment.
Rhonda is a seasoned Sales Professional, a certified coach, leader, in-demand speaker, and author of “The Spirit of Selling.”
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Rhonda’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
Biggest success with customers
Rhonda’s recommendation of a tool
Rhonda’s one key success factor
Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor.
He is the Founder of Content Allies and Lead Cookie. Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast, and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey at Jake-Jorgovan.com.
Jake is the producer behind podcasts for brands such as Facebook, Siemens Energy, Stampli, and more.
Jake’s professional focus is to build companies that enable freedom of time and financial profitability. He does that by being an active entrepreneur in the trenches and through training others on entrepreneurship, leadership, sales & marketing.
Jake has degree in entrepreneurship from Belmont University and has been awarded Nashville’s Youth Entrepreneur of the Year. He has spoken at conferences such as SXSW and has been featured in publications such as Inc & Forbes.
Jake lives a nomadic life and has traveled the world while running multiple companies.
Current location: Barcelona, Spain
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Jake’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
Dan Zavorotny is the co-founder of NutriSense – a metabolic health company that utilizes Continuous Glucose Monitoring (GCM) technology to provide real-time data to clients.
He launched 3 months before Covid, and he has grown the company from an idea to over $150 million valuation in just 26 months and 120 employees. Previously, he worked as a management consultant for KPMG where he consulted for 3 out of top 5 hospitals in the world.
When Dan’s not working, he loves to travel, and he has been to over 100 countries before the age of 30.
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Dan’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
Five years ago, I started my podcast REACH OR MISS for entrepreneurs. Two hundred sixty episodes to date and counting. I took something from any episode, and, of course, many taught me something new.
However, three past episodes are the core of entrepreneurial marketing.
In today’s episode, I invite you to listen to these three thought-leaders and find the difference between what you do and what they talk about. Choose one thing that you will do differently from today.
I think that will help you become a better entrepreneurial marketer. And every entrepreneur should also become their own marketer.
John Lee Dumas
John Lee Dumas: John is the host of EOFire, an award winning podcast where he interviews today’s most successful entrepreneurs and thought leaders. JLD has grown EOFire into a multi-million dollar a year business. with over 2000 interviews. He’s the author of The Freedom Journal and The Mastery Journal, two of the most funded publishing campaigns of all time on Kickstarter. All the magic happens at EOFire.com!
Fire Nation (EOFire)
John’s best advice about approaching the customer
Biggest failure with customers
For over 17 years, Lucas Root led numerous teams on Wall Street. After establishing a consistent track record of success, Lucas started his own consulting business.
Lucas works with strong brands with a well-funded great idea, who doesn’t quite know how to execute.
Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring.
Most passionate about
Lucas’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers.
I often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an online course for entrepreneurs and teach them the secrets of entrepreneurial marketing.
I invested in a rather expensive online course to study how to create my successful course. I learned every aspect of creating the course, and I studied four different ways to promote my course. The expert I learned from about creating an online course had a very clear recommendation about promoting the online course: he warmly recommended not using webinars to promote and sell my course. Webinars are too complicated, he said, and you should use a better, easier way to sell your course. But I didn’t listen.
I listened to another mentor who was a great believer in webinars.
On my first webinar, I had 25 participants and not one sale. I had 12 participants and not one deal on the second webinar, and on the third and last webinar, I had 4 participants and not even one sale.
You got it right; my webinars were a total failure, and although I tried again two years later, I didn’t manage to use webinars to sell my course.
The reason for my failure: I didn’t focus on the one most important challenge of selling my course. Instead, I wasted a lot of energy and time learning how to make webinars.
It took me a while, and I found a different successful way to sell my courses. But this was a fundamental lesson for me.
In today’s episode, I chose to focus on the stories of six successful entrepreneurs who shared with me the stories of their biggest failures and what they learned from them. Failures are an excellent opportunity to learn. Don’t be afraid to fail; dare to win!!
Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales.
He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand.
He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same.
He is known as the Copy & Messaging Alchemist. He has been featured in FOX as one of 21 Entrepreneurs You Need to Know About in 2021.
He has also been featured in ANLP, Fox, CBS & NBC. Khaled is a professional member of ANLP International CIC, a certified Master of NLP, and holds a degree in Civil Engineering.
Before becoming marketing, Khaled worked with traders and professional fund managers, helping them master their mental edge in trading and life. He also had over 15 years of experience as a Project manager, where he managed multi-million dollar projects on 3 continents.
Khaled lives with his wife and two kids in Sydney, Australia.
Khaled’s biggest, most critical failure with customers
Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events.
Robbie is the author of "Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences" and "Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List." He is a Harvard Business Review contributor.
His clients include thought leaders, entrepreneurial women, associations, national, and statewide advocacy organizations, women’s leadership summits, including Feeding America, California WIC Association, and AmeriCorps.
Robbie is the host of the On the Schmooze podcast and #NoMoreBadZoom Virtual Happy Hours.
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Robbie’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
For 30 years Chris Beall has led software start-ups as a founder or early-stage developer. He believes the most powerful part of a software system is the human being, and that the value key is to let the computer do what it does well — go fast without getting bored — in order to free up human potential. Chris is currently CEO of ConnectAndSell, Inc., based in Silicon Valley, and hosts a podcast at MarketDominanceGuys.
Most passionate about
Chris’s career and story
Best advice for entrepreneurs
The biggest, most critical failure with customers
Biggest success with customers
The podcast currently has 267 episodes available.