REACH OR MISS - Entrepreneurial Marketing Success

Ilan Missulawin is the co-founder of ClickCease, the leading click fraud protection software used by thousands of advertisers.

His background in marketing is diverse, from marketing campaigns for global retail companies to startup marketing.

He lives in Tel Aviv with his wife and two children.

How to become the influencer of your new market?

I was standing in Lipton’s testing room in Bristol with the Global Marketing Director, in 1996, learning one of the most important lessons in marketing.

From my 32 years in marketing, I know that the best and easiest way to succeed in launching a new product and building a successful brand is by leading your market category.

The idea is taking ownership of a market category in the minds of the customers. One of the four basic market strategy definitions is ‘what market category should we play in’. If you can’t lead the market, you should invent a new market category.

Entrepreneurship starts in different ways. However, there is something special about those who saw an opportunity and decided to focus on a new direction.

Their journey to success is different from the journeys of those to whom entrepreneurship simply ‘happened’ and totally different from startups that raised money to develop an entrepreneurial enterprise from an idea.

In  today’s episode, I share with you the best advice from these entrepreneurs. I believe that no matter how you became an entrepreneur, the perspectives of Dr. Kevin Gazzara, Dhariana Lozano, Roy Sutton and Deepak Shukla can provide a new perspective on taking your business to higher levels.

Mellissah Smith is a marketing expert, author, writer, public speaker, and technology innovator. Having worked with more than 300 companies across technology, health, and medical, professional services, manufacturing, transport and logistics, finance, and sustainability industries.

Mellissah has a well-established reputation as an experienced marketing professional with 28 years of experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US.

Mellissah is the founder of Robotic Marketer an innovative, modern and AI based technology that develops and consists of marketing workshops and extensive strategies.

Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that covers marketing, entrepreneurship, travel, health, and wellbeing.

Smita Nair Jain is a growth focused CXO with extensive global exposure and an established track record.

A business leader at heart, who is passionate about building profitable businesses, acquiring, growing and retaining valuable clients and client relationships, customer experience, financial prudence, nurturing people and talent, continuously challenging status quo and stewardship around carving things to a better shape than it was found in.

Recognized for leading and motivating multi - culture teams of more than 4,500 colleagues across India, Australia, Asia, North America, UK and Continental Europe comprising operating and technology staff, subject matter experts and mature leaders with responsibilities around Business Development, Delivery and Profitability Smita Nair Jain is a globally recognized keynote speaker and futurist.

Kate Sheehan a Director of The OT Service and Occupational Thera-pist specializing in environmental design and equipment provision. She is well respected as a leader in the field of product and commercial consultancy and is passionate that products are designed to meet function, enable occupation, are simple and intuitive to use.

Resa is the Co-Founder and Client Relations Director of Cacao Media, a HubSpot Certified Platinum Partner Agency with offices in Tel Aviv, New York, and Nairobi. With the CRM and Marketing Automation processes she and her team set up, startup companies, as well as traditional companies, spend more time closing deals instead of being bogged down by administrative tasks.

Originally from Trinidad and Tobago, she currently lives in Israel with her husband and kids and when not assisting her team and client can often be found at various co-working spaces giving advice and assistance to anyone who requests.

Entrepreneurship opens an opportunity for anyone, anywhere at any time to create groundbreaking business success and dramatically change their financial future. 

While talking with hundreds of successful entrepreneurs on my show, I met with three well-respected real-estate influencers, that not only became very successful in their field but also chose to teach and help others to become real-estate experts.

Whether you are looking for an opportunity to leave your ‘Nine to Five’ job, or you are already an entrepreneur looking to become an influencer on your field, you will find a lot of tips and insightful ideas on today's show.

Yariv is CEO and Co-founder of DBmaestro. Yariv is also the Co-founder of Extreme group, a leading IT services solutions provider group that employs more than 200 IT professionals and serves more than 50 of the largest enterprises in Israel. Prior to DBmaestro, Yariv Co-founded byUMan Inc., an innovative solution for managing web-enabled contact centers.

Yariv began his career at the Israel Defense Forces Computer Center where he held various technical and management roles.

Yariv holds a B.Sc. degree in Business and Management from Bar Ilan University.

Outside of work, Yariv enjoys swimming, hiking and a good beer.

Marine Industry Consultant

Phil Friedman has a long and varied background in the marine industry, as a yacht builder, boat and shipyard manager, small business and startup advisor, and yachting writer and editor.

As Managing Director of the Port Royal Group, he provides clients with the benefit of his intimate knowledge of yacht construction, major refit and repair, surveying, damage assessment, estimating, contract negotiation, and dispute resolution.

For several years, Phil was the president and CEO of Palmer Johnson Yachts, during which time the company under his supervision developed, built, and refitted nearly two dozen luxury mega yachts in the 30- to 60-meter range.

During his multi-year tenu re as Senior Editor of Power & Motoryacht magazine, Phil tested and evaluated hundreds of yachts worldwide. He has published more than 1,200 articles on yacht design, construction, repair, and maintenance. And his recently published eBook, Ten Golden Rules for Successful New Build Projects, has received wide acclaim from industry professionals.