REACH OR MISS - Entrepreneurial Marketing Success

Gordon Tredgold has worked for over 25 years in senior leadership positions, successfully delivering $100m projects, running $300m departments, and leading staff teams of 1000.

He has helped companies reduce costs by $350m, increase performance by 50-500%, and helped entrepreneurs triple their revenue in just 12 months.

Now Gordon speaks, writes, and consults on leadership and business, he has written 3 books; over 1200 articles; he contributes to Entrepreneur, Inc. Magazine, Business Insider, Fortune, and Addicted 2Success; and he is also a visiting professor at Staffordshire University in the UK.

Krystal Covington is CEO & Founder of Women of Denver, a social enterprise association that helps professional women develop their business skills, build confidence, and earn their worth as business leaders. The organization launched in 2014, and has hundreds of active members.

Krystal has presented a TEDx Talk, contributes to Forbes, and has been featured in numerous media outlets, including the Denver Business Journal.

This episode is the last and final part of my 1st year anniversary special events.

The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure.

Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.

Hi Reachers!

We are celebrating our first birthday, and I’ve chosen to dedicate this episode to recalling the most important issues and the best advice of the remarkably successful entrepreneurs that have been our guests this year.

For each of our interview’s questions I chose one or two answers that best represent the main inspirational message our guests delivered.

I believe the most important message each of you should take from these 52 episodes is the huge importance of speaking, engaging, and focusing on the right audience for your specific startup as the key for your entrepreneurial business success.

At the show-notes of this episode, you will find our birthday gift to you, the list of tools most highly recommended by these successful entrepreneurs and opinion leaders.

Marc is an artist and designer living and painting on the North Shore of Oahu.

Previously, Marc was the founder of Design Inc. Marc has co-founded a number of companies including North Technologies which, merged with Hodinkee.com in 2015. Marc was the co-founder of Fflick, which YouTube acquired in 2011. Following the acquisition, Marc was part of the team to redesign YouTube in 2011 and again in 2012, leading the site wide redesign.

Previously, Marc led design teams at Oakley and Digg, and co-founded a number of companies, including TeeFury and Design by Humans.

Dan Knowlton has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital & Social Media Marketing to growing an award winning, 6 figure Digital Marketing Agency with his brother Lloyd in under 2.5 years.

Dan is also a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute, and Jeff Bullas’ Blog.

Vladimer Botsvadze is a serial entrepreneur, leading authority on digital marketing, top influencer, professor, Fortune 500 consultant, coach, trainer, and the CEO of Botsvadze Marketing Solutions, a full service digital agency servicing Fortune 500 clients that generates the best ROI from social media. He has risen to prominence since becoming a top influencer across multiple social media platforms including Twitter, Instagram, LinkedIn, and more.

Approximately 100,000 follow him. He is an author of 9 bestselling books. He has inspired top brands including, Aston Martin, HP, KLM, and FedEx. Vladimer's research and innovation are recognized by London Business School, Columbia Business School, and Imperial Business School. He has been featured in Forbes, The Economist, MIT Sloan Management Review, and more.

Vladimer enjoys helping others succeed online and he is on a mission to make a difference and impact as many business owners as possible. With his team, he is helping turn their fantastic ideas into exceptional brands. He manages nearly 500 million dollars spent on behalf of customers.

He has won over 36 awards in digital marketing. Ranked among Top 100 Digital Transformation, Virtual Reality, and B2B Marketing influencers by Onalytica, London, UK. Among Top 10 Instech Influencers, Salesforce Power Top 3 Social Influencers, among the world's top 7 digital strategists, among world's top 50 online influencers by Rise. Global, among top 100 most retweeted marketers in the world, world's top 1% tech, social media, marketing and advertising influencer by Kred, among top 100 branding and marketing experts by Evan Carmichael.

Vladimer has been listed over 4000 times as a social media influencer on Twitter, receiving a Klout score of 80, Kred scores of 950 for influencer, and 9 for outreach. He helps corporations with strategies that drive growth and profits. Vladimer has been recommended 32 times on LinkedIn.

He is also a highly sought after speaker and is trusted by Social Media Week, Web Summit, Startup Grind, and more. He also trains corporate sales teams on how to effectively use social media platforms for lead generation, and creates programs to teach entrepreneurs and small business owners how to leverage Twitter, LinkedIn, and other channels to generate more leads and clients. He has helped global brands go from $2 million to $400 million in revenue. He has shared his expertise through motivational speaking as well as his tweets, blog posts, and more.

Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and coach. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. From 2014-2017, he helped hospitals across the United States share their authentic stories and also did a short stint in the content marketing software vertical.

In late 2017, Christoph joined Stamats Business Media as their Director of Content, overseeing three publications, their digital transformation, and integration.

Jack Kosakowski is a leading expert in social selling and sales innovation. He's a global sales speaker and CEO of the U.S. division of Creation Agency a global sales, training, and marketing agency.

Jack consults, trains, implements, and executes with some of the top b2b sales teams globally on how to integrate social media into the traditional sales process.

Jack says his goal each and every day is to add value to someone else's day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career!

Jack’s dream is to teach everyone how to sell using social to create more opportunities personally or professionally.

Samuel Pavin is a Brand Strategist and Director of Samuel Pavin Group Ltd, specializing in business and marketing strategy. A Marketing Lead for ilab, and a Key Opinion Leader (KOL) for Huawei.