As pastors, we need to be faithful and effective ministers of the Gospel, always thinking how we can weave the Gospel into our preaches and always throwing out the net for people to get saved. We need to think about bridges to relationships - what kind of messages will reach business people, the youth, etc? We also need to consider the language we use when preaching, avoiding "Christianese" and using ordinary words that non-believers will understand instead. The best preachers are thinkers who plan how they will land their message and extend a call for response – first to those who want to get saved and then to believers.