There are lots of target audiences -- niche and large -- that are a challenge to reach with marketing messages. Millennials are considered an unreachable target audience. They barely watch linear TV, skip the commercials, don’t read much in print, and have ad blockers turned on when browsing. How is a marketer going to reach the next generation of buyers? Many other niche audiences are hard to reach, for example, business executives, doctors, and dozens more. The challenge remains the same: find some combination of paid media, earned media, and owned media that gets your message in front of your audience. Join this panel of seasoned marketers as we discuss what’s working now for marketers in different segments.

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