In today’s episode, we tackle the question that so many pastors need to ask. – Can I tweet that?
As the use of social media has increased, so has its ability to get church leaders into hot water.
To help you navigate these challenging times, we discuss five specific ways your church can steer clear of the minefield that is social media this year.
We hope it helps you reach people the right way.
How To Use Social Media In A Divided Election Year:
- Delete anything that takes you off message.
- Treat all posts as content that will be online permanently.
- Be careful what you retweet and like.
- Carefully address comments outside of your control.
- Work to establish a strong social media presence.
Transcript
Welcome to the REACHRIGHT Podcast episode number 13, lucky number 13. I’m your host Thomas Costello. And with me as always is my cohost Ian Hyatt. Looking forward to our conversation here today. Our topic should be a challenging one. I would say maybe a it’s kind of a crazy time that we’re living through it is can we tweak that? How to use social media in a divided election year? I think this is so important for churches to tackle because, give a little context if you’re listening to this late, the first presidential debate between Donald Trump and Joe Biden that happened this week on Tuesday, we’re recording it on Thursday, October 1st, a couple days ago, we had that debate and it was a, yeah, you can say a lot of things. Yeah. We could say.
Speaker 0 00:01:55 And, for churches, a lot of times I find that it’s best to not say a lot of things about this kind of stuff there, but you know, even not saying something in our divided, crazy time we’re in, that could be explosive. Have you found that I’ve found that yes. Silence, this sin of silence, I guess, is how some people look at it. Yeah, yeah, yeah. That’s right. So if you, I guess it comes from the idea that those that are silent when injustice is happening are just as guilty of though as those that, that are, actively doing injustice, I guess, is the thought behind it. I don’t, I don’t know that I buy into that. I think scripturally, um, I am a firm believer that being slow to speak and quick to listen. I think that’s something that is still valuable and it didn’t go away because of social media.
Speaker 0 00:02:45 But we want to give, I think pastors today, some ideas on how to manage this because social media is an absolute minefield, trying to try to deal with this, these kinds of conversations that, that are happening. And I don’t care what kind of church you are. I would assure you that almost every church in our country, there are people that if you come out to one way or another, in anything political, there are people that will be offended at least, and probably stopped coming and not be a part of your church and speak poorly of your church, just because of what your political beliefs as a leader in that church might be. So it really is a crazy time.
Speaker 2 00:03:26 It is, it is a crazy time. Yeah. And, it, that is, yeah, that is what you could say. Yeah.
Speaker 0 00:03:33 So what we have is we have five different items that we put together of pieces of advice we would have for churches on how to, how to navigate this minefield of social media in an election season. Every election year, it’s a little bit challenging, but this one, I, I am not currently pastoring a church. I pastored one in the last election cycle. And it was tough then I can’t even imagine now, you know, it’s, the political politicization of, the coronavirus and everything that’s happening there. And, it’s just, it’s a, it is a tough thing. So we have five different things that we’ve kind of put together here. We wanted to share with our viewers and listeners, to kind of give them some ideas on how to manage that. But I wanted to set the tone with what the stakes are. I just know that, there is a lot riding on this. There are, there are people that will literally break off relationship with us nowadays, if we don’t share their political beliefs. And so how do you, how do you think you manage something like that? I mean, I don’t know if you have any just general, um, general thoughts on that even before we get into the five, you have any, anything to share about that?
Speaker 2 00:04:40 Yes. You know, I, I think what I can share is that, yeah, it’s very hard to manage because I’m, I’m someone who’s on social media, but I’m, I don’t get political on social media. I choose not to. I don’t have personally, I don’t feel like I have the time to manage all of the comments and it’s like a full time job if you post something political. And I noticed the people that are the most political, I don’t know what they, if they work for a living or, you know, cause it’s a full time job managing that. So, yeah, I, I think, as, as someone, my wife and I both, who don’t, we choose not to get political, we’ve all been we’ve recently, even after the debate, you know, kind of ran into just because we, shared something encouraging. There was not political at all, but it was during this time, whenever one’s emotions were peaked after the debate and because it was an encouragement for all people, it still came off to some, as we were siding with one, one party. So, and it’s already caused a strain on a couple of relationships, which I think is just so unfortunate, you know, and you know, where are the days where you just called someone and you talked about an issue.
Speaker 0 00:05:59 I do that when you can insult them in front of a thousand of their closest friends. Right. So that’s perfect. Several birds with one stone, I guess. Exactly. That’s exactly right. So, well, let’s not hold back that we’ll get into the five here. The first one is that, we believe that it is wise counsel for churches to delete any social comments that take you off message when you can do that. And so let me explain what we mean by that is that on social media platforms, if you have any kind of a presence, at some point, you will have people that comment or say things that are not in alignment with the church’s position and for the most part, I think it is a good idea to delete that to when you can. And let me give you an example. So for, for us as an organization, at reach right here, we are a Christian, unabashedly Christian, led by pastors and we help churches.
Speaker 0 00:06:55 And that’s what we do. and we offer services that help churches do websites have been one of the big ones we do now is, helping them with the Google grant. And we do a lot of things on social media, promoting our services, where we help churches spend that $10,000 a month that Google gives to churches. And so we help them spend that. But I gotta tell you every single day on our social media posts, we get several people that comment on there about how evil Google is and how nobody I had one the other day that was hilarious. They said, I would rather cut off my hand with a butter knife than take money from Google is what they put on there. So humorous and listen, I’m not trying to defend, it’s not my job to defend Google or their positions. There’s all kinds of things that I I’m sure that as an organization that we would, we obviously do very differently than how they run things.
Speaker 0 00:07:48 So that’s not the point of what I’m trying to say here, but when we get those kinds of comments, I have faced with the choice, I can either respond and say, Hey, you don’t understand. Here’s what we’re trying to do. And try to give, give some, give kind of our reasoning, or I can just hit delete, or even better delete and...