Chapter 1 describes the history of business communications and the philosophical challenges that New Media offers to those who are trained in the traditional ways of corporate communications.

Chapter 1: The Economics of Influence

Read This First: The Executive's Guide to New Media--From Blogs to Social Networks is an audio version of Ron Ploof's book of the same name. The hardcopy version may be purchased at any bookstore. For more information, go to http://www.ronamok.com/readthisfirst/

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Read This First

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