Read to Lead Podcast

New York Times best-selling author Jon Acuff shares how to deal with the voices of doubt (both real and imagined) and punch fear in the face.

In today's episode of the Read to Lead Podcast we'll chat with Erik Fisher, author of Beyond The To-Do List Volume 1: Goals, as he provides some much needed help toward turning our elusive goal-setting efforts into a bonafide habit.

Dan helps us to, among other things, walk that fine line between effectively gaining visibility for ourselves and coming off like a self-promotional jerk.

Even if you don't consider yourself a fan of all things Apple, it's impossible to deny that the company has improved virtually every category they've chosen to enter.

From products and packaging, to marketing and advertising, the hits seem to far outweigh the misses. But what is it about Apple that has them firing on all cylinders more often that not? When Ken Segall, author of the book Insanely Simple: The Obsession That Drives Apple's Success, asked himself that question, he found a common thread in all the data, feedback and meeting notes.

In a word, it's all about Simplicity.

When everyone else wants to include every feature but the kitchen sink, Apple says "Let's wait on that." When everyone else wants to offer a plethora of model choices, Apple counters with, "How about just a couple?"

It's this "simplicity as religion" that serves as the common thread among all the successes.

What is success to you? Where do your ideas and opinions on success come from? Are they your own, or are you striving to achieve someone else's idea of what success should be?

In today's episode, we chat with author G. Richard Shell from the University of Pennsylvania's Wharton School. In his new book, Springboard: Launching Your Personal Search for Success, he helps answer two key questions on success:

What is success for you? (along with understanding how the expectations of others impact your assumptions on that question) and how can you best go about achieving it?

Pat Flynn from the Smart Passive Income podcast and Smart Passive Income blog shares about his road to independence and his book Let Go.

Jonah Berger shares his six STEPPS for ensuring your product, idea or service catches on.

Jay Baer discusses his just released and New York Times best-selling book Youtility and shares why he believes smart marketing is about Help and not Hype.

Author, blogger and speaker Jeff Goins shares why "chasing an audience" is the worst way to go about building a platform.

John Lee Dumas, host of the Entrepreneur on Fire podcast, shares why he believes podcasting is the hottest trend in 2013 and why it's not too late to get on the bandwagon.