Readcity Radio

Got a tight marketing budget? 🕺 Maybe you're rockin' biz is just starting out. 🔥 If so, woo hoo! Today I chat with one of my favourite people (and possible foot model), Claire McKeen. 🎉With a background working with Channel 7, Claire dishes all on how you can market your business with a teensy budget. I've known @claire.mckeen for around 2 years. First on the 'gram then in a Brisbane coffee shop where we discovered we're both long black lovers.☕️ And she's the type of gal you just can't get enough of. Bright, hilarious and also the co-host of @our.business.edit with the glorious @oladigital. They say you're the sum of your 5 closest people. And Claire's the type of person I want in mine. 💫 And after this ep, you will too. 😉

Come and meet my hunky partner Paul. He's newly working from home (and sharing my desk). As a self-confessed tech-phobe, listen in on how Paul's workplace, a Psychology Clinic, has adapted their business model to accommodate to people working from home.

Glenn Fisher is a successful UK copywriter, author, international speaker and host of the All Good Copy Podcast (pure hilarity). Here we explore questions like – what makes an idea 'good?' How do you know if your idea will work? And what does market research really look like? Plus we learn a cheeky new formula to use today which is pretty darn cool.

Do you hate conflict? You're not alone, you little rockstar. Whether it's in your business, your workplace, where you study or even with your favourite people... Overcoming problems and generating fresh ideas can come with its hurdles. In this episode we explore Edward De Bono's theory of the Six Thinking Hats. And spoiler alert: Conflict just got way less stressful.

Is collaboration marketing just for influencers and big brands? Can creative businesses get in on the action too? In this episode, we speak with Jess Ruhfus, the Founder and CEO of Collabosaurus – the matchmaker for brands, with over 6,000 brands you can collaborate with at the ready.

It's the human voice that can start a riot and welcome love. It can say 'you're hired' and 'it's over.' As a creative business owner, maybe you've had moments when you don't feel heard. And you want to walk into a room with a voice people want to listen to. Let's explore how to do just that!

In this episode, I chat with Banjo Harris Plane, the co-founder of cheerful, down-to-earth wine subscription company, Good Pair Days all about how they built their 'Netflix for wine lovers' brand. Learn about the ins and outs of an inspirational startup that's taking the Australian wine-loving industry by storm.

Seriously, though. What does a copywriter do? Does your creative business really need a copywriter? And if so, what type? When is the right time to outsource your words and what does that look like? In this episode, we demystify copywriting in all its glory.

Welcome to Readcity Radio, a podcast for creative business owners about embracing your inner weirdo and running your business with a creative streak. All headed by me, Danielle Read from Readcity Writing, a copywriting biz specialising in brand voice for creatives.