Ready For Launch: How To Build A Startup

Ready For Launch: How To Build A Startup

By Ian BlackBusinessEntrepreneurship
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Ready For Launch: How To Build A Startup episodes

  • 029 - Launching an e-commerce gifting company, with Rhian Beutler, founder of Govalo

    Hear how founders of early-stage companies launched their businesses. This week I’m talking to Rhain Beutler, CEO and founder of Govalo, a brand that’s reinventing the gifting experience for ecommerce.

    We talk about:

    • The importance of speaking to users
    • The role of the CEO as both optimist and pessimist
    • Life as a second time founder
    • The loneliness of leadership
    • The desire to build a billion dollar business

      • Website:

      https://govalo.com/

      https://rhianbeutler.com/

      Twitter:

      https://twitter.com/rhiankatie

      LinkedIn:

      https://www.linkedin.com/in/rhianbeutler/

      40 min
    • 028 - Launching a Content Studio, with Adrian Alfieri, CEO and founder of Verbatim

      Hear how founders of early-stage companies launched their businesses. This week I’m talking with Adrian Alfieri, CEO, and founder of Verbatim Labs. A content studio that helps early-stage teams launch and scale their online content production.

      We discuss:

      • Why brands should turn on their content machine
      • Why expert interviews are such a powerful content tool
      • How Adrian discovered the company pain point that launched him into building his company
      • Interview mistakes he made early on
      • The difference between pillar content and SEO
      • Why he’s purposeful about limiting the growth of his business

        • Company Website:

        https://www.verbatimlabs.com/

        Adrian’s LinkedIn

        https://www.linkedin.com/in/adrian-alfieri/

        Adrian’s Twitter

        https://twitter.com/adrianalfieri

        53 min
      • 027 - Launching a course on Financial Planning, with Sarah Becker, founder of Becker Talks Money

        Hear how founders of early-stage companies launched their businesses. This week my guest is Sarah Becker, founder of Becker Talks Money, a business that helps entrepreneurs make a plan for their future by making individually tailored financial plans.

        Among many things, we discuss:

        • John Bogal’s Enough philosophy
        • Turning a free service for friends into a viable business
        • Creating an online course
        • Marketing through instagram and podcasting
        • Preparing for the launch
        • Tools for building your own online course

          • Sit back and enjoy the show :)

          https://beckertalksmoney.com/

          https://www.instagram.com/beckertalksmoney/

          45 min
        • 026 - Launching a Customer Retention SaaS Platform, with Maruti Agarwal CEO of ShopAgain

          Hear how founders of early-stage companies launched their businesses. This week my guest is Maruti Agarwal, co-founder, and CEO of ShopAgain, a software company that helps e-commerce brands running on Shopify improve their customer retention through machine learning. If you’re a business finding your social media ad spending has suddenly shot through the roof in the last few years, this episode is the one for you.

          Among many things, we discuss:

          • What customer retention looks like for online brands
          • What most businesses get wrong about retention
          • How Maruti came up with the idea for the business
          • Listening to customers
          • Sales tips for people who non-salespeople
          • Finding mentors, and many more things

            • So sit back and enjoy the show.

            Links

            Website - http://shopagain.io/

            Twitter - https://twitter.com/marutiagarwal

            Linkedin - https://www.linkedin.com/in/marutiagarwal/

            55 min
          • 025 - Launching an Album, with Jake Brewer, Songwriter for Objects In Mirror Are Closer Than They Appear

            Hear how founders of early-stage companies launched their businesses. We’re stepping away from our usual startup focus today, and entering the world of music. My guest is songwriter Jake Brewer, who has just released his first album into the world.

            Among many things, we discuss:

            • The imposter syndrome of being a musician
            • What it means to define success for yourself
            • The role of the producer in music creation
            • Giving up control of your art
            • The feeling of performing on stage
            • Making money as an artist

              • So sit back and enjoy the show.


              Links
              Jake Brewer - Objects In Mirror Are Closer Than They Appear - Album on Spotify:

              https://open.spotify.com/album/321BDzYeJQzVy0x0Q2hCy6?si=Li9CqoG_RI6LzoSH8SLSbA

              Jake's Media company:

              https://www.frndlymedia.com/

              Jake Brewer on  Instagram:

              https://www.instagram.com/jakebrewermusic/

              1 hr 4 min
            • 024 - Founding A Marketing Media Mix Modeling Platform, with Robert Palumbo and Erika Fabian of OutPoint App

              Hear how founders of early-stage companies launched their businesses. This week I’m talking with two guests - Rob Palumbo, and Erika Fabian, CEO and Head of Sales respectively at OutPoint App. OutPoint is a SaaS platform built to enable the effective allocation of paid media budgets through automated media mix modelling.

              We discuss:

              • How OutPoint empowers marketing leaders to make more predictable and sustainable decisions about their ad spend
              • What Predictive Mix Modelling is in relation to advertising
              • Trends in digital and offline advertising
              • Finding their first customer, and how their sales strategy will change as they grow
              • Mistakes they’ve made along the way
              • What the future looks like for OutPoint
                • Site Link

                https://www.outpoint.app/

                Email

                Recommended Twitter Account

                Dr. Julie Gurner’s Twitter - https://twitter.com/drgurner

                1 hr 2 min
              • 023 - Founding a smart nutrition company, with Ari Tulla CEO and co-founder of Elo

                This week I’m talking with Ari Tulla, CEO and co-founder of Elo. A brand that believes that our diet is making us unhealthy, and wants to turn your food back into medicine.

                We discuss:

                • The modern obsession with Finnish names for brands
                • Why health tech is so important in the US
                • The impact of wearables on health
                • The importance of dietary changes versus supplement use
                • Testing and changing their business model
                • Building trust as an online brands
                • The problem with food nutrition today


                  • Find out more at:

                  https://www.elo.health/

                  57 min
                • 022 - Launching the Modern MBA for Independent workers with Sam Lee, founder of IndeCollective

                  This week I’m talking to Sam Lee, founder of IndeCollective, a community + learning platform where independent workers can learn to translate their specialized skills into personally fulfilling careers.

                  We talk about:

                  • The move from Full-time employment to consulting
                  • Why Sam started a second business
                  • How he developed his product through research
                  • The curriculum of the IndeCollective course
                  • How he grew his customer base
                  • Plans for scaling the product offering

                    • Enjoy the show!

                    Linkedin

                    https://www.linkedin.com/in/sam-lee-b15b892/

                    Website

                    https://indecollective.co/

                    Twitter

                    https://twitter.com/indecollective

                    Instagram

                    https://www.instagram.com/indecollective/

                    Modern Independent Podcast

                    https://podcasts.apple.com/us/podcast/the-modern-independent/id1587977611

                    1 hr
                  • 021 - Launching a cannabinoid wellness brand with Tahira Rehmatullah, CEO and co-founder of Commons

                    This week I’m talking to Tahira Rehmatullah, co-founder & CEO of Commons - a natural wellness brand that offers products, education, and a community of coaches around CBD usage. If you’re interested in learning more about using cannabis for health, and the growth of the legal cannabis industry, this is the show for you.

                    We talk about:

                    • The difference between the two major cannabinoid players - THC and CBD
                    • The ever-growing world of lesser know cannabinoids
                    • How a family illness led Tahira down the path of exploring the Cannabis industry
                    • The social injustice prevalent in the growth of the legal cannabis industry
                    • The need for consumer education around cannabinoids
                    • Understanding the different types of products on offer from Commons
                    • How brand ambassadors play a crucial role in the education of customers, and the development of new products

                      • Find out more at:

                      https://www.commons.co/

                      https://www.instagram.com/commons_co/

                      1 hr 4 min
                    • 020 - Launching a delicious (and healthy) Mac and Cheese brand, with Jen Zeszut, co-founder of Goodles

                      This week I’m talking to Jen Zeszut, co-founder of Goodles, a fantastic new Mac and Cheese brand that is all about great taste, great nutrition, great fun, and sillyness. Please enjoy this uplifting conversation about the beginnings of brand that brings joy to the world, by playing by its own rules, through my favorite food - pasta.

                      We talk about:

                      • How to decide if you should marry your husband
                      • When to move jobs
                      • Why Mac and Cheese needed reinventing
                      • Sneaky Nutrition
                      • The pizzle of noodles and cheese
                      • Having a celebrity founding partner (Gal Godot, of Wonder Woman fame)
                      • Joy
                        • 1 hr 10 min

                      About Ready For Launch: How To Build A Startup

                      From the publisher's feed

                      A show about realizing the business ideas of early-stage entrepreneurs.