Ready, Set, Go-to-Market

By Product Marketing Alliance

Business

What's Ready, Set, Go-to-Market about?

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

Download our free app to listen on your phone

LAST EPISODE

How to measure success | Ca...

08.17.2021

In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard ...

Ready, Set, Go-to-Market episodes:

08.17.2021 How to measure success \| Carter Holland, GhostRetail Inc. In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard ...
08.17.2021 Launch vs release \| Allison Milone, Epsilon In the fifth episode of the Ready, Set, Go-to-Market, host Holly Watson is joined by Allison Milone, Director of Product Marketing at Epsilon. Terminology across teams is essential, and some teams need to clarify the difference between launches and releases, ...
08.17.2021 Getting to MVP \| Joël Lindheimer, Sprinklr In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Joël Lindheimer, Senior Vice President of Engineering at Sprinklr. Go-to-market can be a whirlwind of initiatives; how can product marketers manage expectations, meet deadlines, and fulfill goals ...
08.17.2021 How is product marketing connected with sales and marketing? \| Devon O'Rourke, Fluvio In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon ...
08.17.2021 How does the PM to PMM relationship influence GTM? \| Shirin Shahin, Product Marketing Leader & Consultant \| How does the PM to PMM relationship influence GTM? In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can ...
08.17.2021 The fundamentals of GTM \| Kavya Nath, Sprinklr In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.