Ready, Set, Go-to-Market

By Product Marketing Alliance

What's Ready, Set, Go-to-Market about?

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

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How to measure success | Ca...


In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard ...

Ready, Set, Go-to-Market episodes: